Bathmate Gets 'Consumerized,' Heads to NYC Fetish Fair

NEW YORK — Bathmate reported today that it has the “end-consumer in its sights,” with its frequent live demos and product showcases.

“Showing the consumer this new technology is part of the formula to expand business,” said Vadim Day, one of the owners of Brand One, Bathmate’s partner in the U.S. 

The demos often show how Bathmate’s signature patented pressurized penis pump works, including the Hercules, X30, X40, Goliath and the more recent Extreme series. The company has also showcased its in-store POS system, which includes an in-store DVR and touch sample. 

In November 2013, Bathmate participated in its first consumer-focused event at  Exxxotica in Edison, New Jersey. Since then, it has maintained a consistent industry presence, and this past Memorial Day weekend, brand ambassadors attended another large consumer fair, the International Leather and Fetish Market, a four-day event that was held in Chicago.

Bathmate has more events planned in the coming months, including a live demo at the Folsom Street East Fetish Fair in NYC on June 22. 

For more information about Bathmate, contact sales@bathmatehydromax.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SVibe Debuts 'Gizi Pro' Vibrator

SVibe has introduced the new Gizi Pro vibrator.

Lovense Launches AI Companion

Lovense has launched its AI Companion.

Orion Unveils New Styles From 'NEK' Line

Orion Wholesale has released two new styles from its NEK line.

Screaming O, Dynamo Wellness Sign Canadian Distro Deal With EP Products

Screaming O and Dynamo Wellness have signed a deal with Canadian distributor EP Products.

Janra Names Megan Swartz Chief Operating Officer

Janra has appointed Megan Swartz as its new Chief Operating Officer.

Entrenue Unveils 2026 Calendar Catalog

Entrenue has released its 2026 calendar catalog, titled "Pleasure: Past and Present."

Hankey's Toys Releases 'ThaMaskedBandit' Dildo

Mr. Hankey's Toys has debuted its ThaMaskedBandit dildo.

Williams Trading Releases 2025 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

VVD Debuts 'RiderGo' Sex Machine Attachment

Pleasure brand VVD has introduced the RiderGo attachment for its Rider Desire sex machine.

Williams Trading Now Carrying Our Erotic Journey's 'Flutterplugon' Vibe

Williams Trading Co. is now carrying Our Erotic Journey's Flutterplugon vibrator from its Sublime collection.

Show More