Bathmate Gets 'Consumerized,' Heads to NYC Fetish Fair

NEW YORK — Bathmate reported today that it has the “end-consumer in its sights,” with its frequent live demos and product showcases.

“Showing the consumer this new technology is part of the formula to expand business,” said Vadim Day, one of the owners of Brand One, Bathmate’s partner in the U.S. 

The demos often show how Bathmate’s signature patented pressurized penis pump works, including the Hercules, X30, X40, Goliath and the more recent Extreme series. The company has also showcased its in-store POS system, which includes an in-store DVR and touch sample. 

In November 2013, Bathmate participated in its first consumer-focused event at  Exxxotica in Edison, New Jersey. Since then, it has maintained a consistent industry presence, and this past Memorial Day weekend, brand ambassadors attended another large consumer fair, the International Leather and Fetish Market, a four-day event that was held in Chicago.

Bathmate has more events planned in the coming months, including a live demo at the Folsom Street East Fetish Fair in NYC on June 22. 

For more information about Bathmate, contact sales@bathmatehydromax.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Beau Coeur' Collection

Orion Wholesale has introduced its beau coeur line of pleasure products.

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

C1R Names Ryley Albert Account Representative

C1R has appointed Ryley Albert as its new account representative.

Orion Debuts 'RC 2 in 1 Plug & Panty Vibe' From Sweet Smile Line

Orion Wholesale has introduced the RC 2 in 1 Plug & Panty Vibe from its Sweet Smile line.

Sabien DeMonia Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMA MILF Performer of the Year Sabien DeMonia has debuted three new Fleshlight Pro strokers.

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

William Garland, Leigh Dedhar to Launch Doxy 2.0

U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand along with Leigh Dedhar and has announced the launch of Doxy 2.0.

Lovense 'Lush Mini' Spotlighted on Wired.com

Lovense’s Lush Mini has been spotlighted on Wired.com.

Show More