Home > News > Sex.xxx, Other Top .XXX Domains Acquired by PussyCash’s Parent • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Sex.xxx, Other Top .XXX Domains Acquired by PussyCash’s Parent

Sex.xxx, Other Top .XXX Domains Acquired by PussyCash’s Parent
Get XBIZ News
May 29, 2014 6:00 AM PDT    Text size: 

PALM BEACH GARDENS, Fla. — ICM Registry today said that the Sex.xxx domain has been acquired by Barron Innovations — the operator of PussyCash.com, WebcamWiz.com and ImLive.com — as part of a $5 million, multiyear deal.

The deal also includes more than 40 “premium” generic keyword domains, including Cam.xxx, Phone.xxx and Black.xxx,  as well as Web.xxx, Market.xxx, Mate.xxx and Education.xxx.

Stuart Lawley, the CEO of ICM Registry, said that the deal has taken almost a year to put together, and that the buyer conducted in depth due diligence on the performance of the .xxx names in SEO, conversion rates and bounce rates before making the decision to buy the names.

Lawley noted that the acquisition price for just the Sex.xxx name was $3 million.

Barron Innovations will be placing significant development resources behind creating ultra-high quality destination sites, said Shay Efron, spokesman for Barron.

“As part of a group which operates leading brands such as ImLive.com and WebcamWiz.com, we tracked the introduction of .xxx closely,” Efron said. “We have studied the undeniably superior performance of .xxx domains in terms of SEO and conversion rates and decided to make a huge splash by acquiring the very best keyword generic names available.

“We evaluated Sex.xxx, the flagship domain, and decided it has the potential to become the leading brand in the entire adult industry, so it was an obvious part of a very large deal,” Efron said. “We look forward to enjoying the benefits of ICM’s unique domain matching program, which gives .xxx holders an opportunity to secure matching .xxx domain names in .porn, .adult and .sex."

Stephen Winyard, director of ICM Registry, said the deal with Barron Innovations “is connected to one of the most prestigious, well-established and highly successful groups in the adult entertainment industry.”

“The group has held its top position for most of its 15 -year existence,” Winyard said. “[W]e are happy to have completed this transaction with Barron Innovations.

“This deal follows on from the ever-increasing flow of significant premium names sales we are achieving now that we are into our third year of operation. It tangibly and irrefutably reinforces the performance benefits of .xxx names for members of the industry.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Camming Issue: Models vs. Affiliates

One of the most contentious conversations among cam models today involves affiliate promotions that include unauthorized photos or videos of the models. This isn’t a matter of a model’s, network’s,... More »

Camming Issue: Profits on Rise for Performers

It’s been 20 years since JenniCam rocked the infant internet with the first adult-oriented live cam shows, revealing the intimate details of this groundbreaking cam performer’s daily life —... More »

Caring About Camming: Academia Takes a Closer Look

Editor’s Note: Rachel Stuart is a PhD Researcher at the University of Kent’s School of Sociology, Social Policy and Research, undertaking an investigation of some of camming’s nuances,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!