LOS ANGELES — Jimmyjane, the luxury pleasure product brand that’s no stranger to mainstream spotlight, will tout its highly regarded design-focused ideals as the Presenting Sponsor of January’s Sexual Health Expo.
SHE 2015 is slated to be an upscale consumer expo dedicated to the promotion of sexual wellness through quality intimacy products and proven sex education. The two-day event will consist of seminars and workshops, an exhibition hall and special events held in a yet-to-be-announced upscale Hollywood venue. Already garnering a multitude of interest and support, SHE recently announced sex expert Emily Morse as the event’s official spokesperson.
“We are excited to be a part of SHE, the first event for this category specifically designed for consumers,” said Alicia Sinclair, vice president of worldwide sales and business development. “We feel SHE’s mission to provide an approachable and stylish environment focused around sexual wellbeing is very much aligned with Jimmyjane’s, and hope we can help make this expo a huge success as a partner. SHE will provide a great platform for brands to educate and interact directly with consumers who are looking for a deeper understanding of sexual wellbeing and the category. Consumer interest in this area has been on a steady incline and the expo seems like a perfect next step to promote a more complete, positive understanding of the industry.”
In February, Jimmyjane was acquired by Pipedream Products parent company, Diamond Products. Together Jimmyjane and Pipedream Products have declared their aim to shape the future of the category as the world's leading manufacturer of pleasure products.
In 2004, Ethan Imboden — an award-winning designer — founded Jimmyjane with the mission of reshaping the sex products market with the company' s unprecedented design, engineering and marketing. Jimmyjane is credited for its leading role in reorienting the global conversation around pleasure products and has become known in the media as “the Apple of sex toys."
“It still surprises me to see how excited people get about our products when discussing my work in both professional and personal environments,” said Molly Murphy, PR and marketing director at Jimmyjane. “Following the excitement, there is always a long list of questions. People have a lot of misconceptions about pleasure products, and education is key to helping the average consumer better understand this category and how sexual wellbeing products can have a positive impact on their lives. The SHE expo seems to be a perfect opportunity to bridge that gap, spark smart conversations around sexuality, and connect with consumers in a new way. We are seeing mainstream media, retailers and culture increasingly embrace pleasure products and becoming comfortable with the topic; SHE expo is very representative and relative to this shift in the public's perception and we are looking forward to being a part of it.”
SHE’s official website offers preliminary details about the event, including its mission and format. Along with a packed schedule of panel discussions, SHE’s exhibition area will immerse attendees in the exploration of today’s top intimacy products with exclusive product demos and unveilings alongside like-minded singles and couples. The evenings will feature special events and parties for socializing and networking with show participants.
Coinciding with the event will be the inaugural edition of “SHE” magazine, a high-end publication for attendees. Taking a cue from Cosmopolitan, SHE magazine will showcase the latest and greatest that the world of sexual wellness has to offer today.
For more event information, visit SexualHealthExpo.com.
