Home > News > Icon Brands Sold to ICGH, Delaware-Based Venture Capital Firm • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Icon Brands Sold to ICGH, Delaware-Based Venture Capital Firm

Icon Brands Sold to ICGH, Delaware-Based Venture Capital Firm
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
May 15, 2014 6:00 AM PDT    Text size: 

VAN NUYS, Calif. -- Icon Brands has been substantially purchased by the newly formed Venture Capital group, Icon Capital Group Holdings, a Delaware LLC.

Jim Carson, a spokesman for ICGH, said, "we were extremely impressed at how quickly Icon was able to ramp up and do substantial numbers. They were able to turn the 20-year-old Falcon brand into a powerhouse line in less than a year, with the sharpest re-packaging and re-marketing effort we've ever seen in the category."

Carson added, "We also like what Icon did in the fashion/fetish space with its beautiful 'Fashionistas' line, and we're impressed with their Eat/Play/Love edibles and Velvet Plush silicone; we think it's a broad-based product range that's a great platform to grow from."

Icon had released more than 250 SKUs at the time of the sale, in little more than two years of shipping. The company's sales team, Joanie Lee and Jenny Tse, will remain in place, as will its award-winning design and product development team. Some licenses will be replaced and major announcements will be made before the Adult Novelty Manufacturers Expo in July, the group indicated. But now it has made it a top priority to replenish the stock on items that had sold through during the transition.

The National Sales Manager Joanie Lee said, "These changes are never as fast and smooth as you'd like, but the new finance team has been excellent, and we're very excited about the possibilities ahead."

All contact numbers remain the same for the Icon offices and sales team, in addition to the firm's Van Nuys address. 

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »

Are Your Payment Forms Losing You Sales?

Whatever product online merchants are selling, their ultimate goal is conversions — and one cannot overstate the importance of payment forms, which can make or break a transaction. The difference... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

EXXXOTICA Chicago

Jun 23 - Jun 25
Chicago, IL.

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!