Home > News > Online Retail Site MimiDeLuxe.co.uk Launches • Bookmark   • Newsletters   • Register Search Options


Online Retail Site MimiDeLuxe.co.uk Launches

Online Retail Site MimiDeLuxe.co.uk Launches
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
May 14, 2014 12:15 PM PDT    Text size: 

AUSTRALIA ­– Australia-based MimiDeLuxe.co.uk has launched as a mainstream-friendly online retailer.

Referencing a recent Good Housekeeping review of popular vibrators as evidence of the pleasure products industry’s mainstream penetration, the company said it sought to create a “smut-free” adult toy shop for men and women.

“MimiDeLuxe.co.uk is a website for design loving, pleasure seeking people, who don't want to be bombarded with pictures of scantily clad women or scary looking vibrators and it has just launched in the U.K.,” the company said.

Aiming to bring sex toys closer to mainstream audiences, the site offers premium brands, including LELO, Jimmyjane and Je Joue. Mimi De Luxe offers free shipping and free returns.

“With very ordinary vibrators for sale in the local chemists, we think people are ready and looking to buy quality vibrators in an equally smut free online environment,” Mimi De Luxe founder Ella Black said. “And by providing free postage and free returns, we're closing the gap on the high street. No one asks you to pay the postage if you bought it in a shop – so why should you online?

 “We’ve seen the positive press on Whistle&Hum.co.uk, and the release of the Good Housekeeping vibrator review so we're convinced the general English population is ready now more than ever to include a mix of vibrators and adult toys into their sex lives,” Black said. “With many more products on offer than Whistle&Hum, but a strict no-smut no-nudity policy, MimiDeLuxe.co.uk should be the first website you visit for your pleasure needs.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Naughty America CIO Places Focus on Innovation

Naughty America is one of adult entertainment’s venerable brands. The company, going on 16 years in business this year, can easily be called a “powerhouse” purveyor of porn by the number... More »

Cam World: Q&A With Studio 20’s Andra Chirnogeanu

One of the blue-ribbon studios in the cam biz is Studio 20, which is now a global brand, with locations on both sides of the Atlantic — from Romania to Hollywood, Calif. Of course, with every strong... More »

Cam World: Model of Month Jenny Blighe Is Red-Hot

Have you found out about MyFreeCams sensation Jenny Blighe, the fiery Arkansas redhead? For the past four years, Blighe’s been camming on an almost-daily basis on MyFreeCams, building a loyal fan... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!