E.U. Court: Search Engines Must Remove Links on Request

BRUSSELS — In directive that likely will have wide ramifications, European Union's highest court ruled Tuesday that individuals can ask search engines to remove links to news articles, court cases, legal judgments and other documents in search results for their name.

Tuesday's ruling by the European Court of Justice only affects search results, and not the original article or website. The court's decision is final and cannot be appealed.

Search operators won't have to comply with every request to stop linking to certain pieces of information, according to the Luxembourg-based court. But if they don't comply, individuals can ask their national data-protection authorities to order the links to that information to be deleted.

The court reasoned in the case that because search results linked to a person's name have such a huge impact on people's lives, they should have the right to get certain material removed and "be forgotten." But the court left open possible alternative interpretations in setting broad parameters of what would be an allowable request.  

"This balance may, however, depend, in specific cases, on the nature of the information in question and its sensitivity for the data subject's private life," the court said in a case that was in response to a request for guidance on E.U. privacy laws from a court in Spain.

The court in Spain asked the European Court of Justice to settle a conflict that pitted Google versus Spain's data-protection regulator, which had to assess 180 cases brought by individuals upset with search results relating to their names for various reasons.

The decision contradicts the position of the European Union's advocate general, who offered an opinion last year. The opinion said search operators were under no obligation to honor take-down link requests.

A Google spokesman told Wired today that “this is a disappointing ruling for search engines and online publishers in general."

"We are very surprised that it differs so dramatically from the advocate general’s opinion and the warning and consequences that he spelled out," the spokesman said. "We now need to take time to analyze the implications.”

On leave from her role as European Court of Justice commissioner, Judge Viviane Reding said on her Facebook page that today's judgement is "a clear victory for the protection of personal data of Europeans."

"Companies can no longer hide behind their servers being based in California or anywhere else in the world," she said. "No matter where the physical server of a company processing data is located, non-European companies, when offering services to European consumers, must apply European rules.

"The data belongs to the individual, not to the company. And unless there is a good reason to retain this data, an individual should be empowered — by law — to request erasure of this data."

View E.U. directive

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ 2027 Hotel Room Booking Now Open

Hotel booking is now open for XBIZ 2027, giving attendees the opportunity to secure their stay at the host venue, JW Marriott L.A. Live.

FSC Case Against Tennessee AV Law Can Go Forward, Court Rules

A U.S. district court on Tuesday denied the Tennessee attorney general’s motion to dismiss a Free Speech Coalition lawsuit challenging the Protect Tennessee Minors Act as unconstitutional.

AEBN Publishes Popular Searches for July, August

AEBN has published the top search terms for July and August from its straight and gay theaters in all 50 states and the District of Columbia.

2027 XMA 'Fan Favorite' Pre-Nominations Period Now Open

XMA event organizers have announced that the pre-nomination period for Fan Favorite categories for the January 2027 ceremony is now open.

California Legislature Passes Stricter UGC Rules for Adult Sites

A bill to impose tighter compliance standards for user-generated content (UGC) on adult websites has been approved by the California state legislature and now awaits the governor’s signature.

CollabGPS Rolls Out 'Verification Badge' Update

CollabGPS has launched a badge system for user verification.

X3 Amsterdam Imports Hollywood Glitz With Continental Style

A throng of fans from across Europe and around the globe descended on the Passenger Terminal building on Friday, eager to meet their favorite adult stars at the inaugural X3 Amsterdam fan expo.

California, Florida Reps File Latest Bill to Repeal Section 230

Two members of Congress on Thursday introduced new legislation to repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Admaze Introduces Flat-Rate Media Buying for Publishers, Advertisers

Adult ad network and agency Admaze has introduced a flat-rate media buying model for publishers and advertisers.

Centro Launches Lifetime Revenue Share Affiliate Program 'CentroPulse'

Centro has launched CentroPulse, its new lifetime revenue share affiliate program for performance marketers, adult traffic affiliates, established webmasters, and sub-affiliate network operators.

Show More