HORSHAM, Pa. – XGEN Products has streamlined its Pleasure Wigs line of fantasy-inspired costume wigs to include its bestselling SKUs.
According to the company, the collection’s revised uniform packaging contributes to its effective retail display. Additionally, the line received an overall price reduction.
“Pleasure Wigs’ refresh elevates the line to the benefit of our customer,” XGEN President Andy Green. “A price reduction to the streamlined collection pushes only the bestselling SKUS, making the line more accessible to the retailer and increasing availability to the end consumer.”
Green continues, “We are really excited about the improved packaging, as well. A smaller, even box size creates increased merchandising potential and in-store appeal. Pleasure Wigs continues to grow in its vision as a brand, thanks to the feedback and support of our customers.”
For sales, visit XGENProducts.com, or call (877) 450-9436.