Home > News > FyreTV Sues Amazon Over New Fire TV Brand • Bookmark   • Newsletters   • Register Search Options


FyreTV Sues Amazon Over New Fire TV Brand

FyreTV Sues Amazon Over New Fire TV Brand
Get XBIZ News
Apr 25, 2014 12:00 AM PDT    Text size: 

LOS ANGELES — Amazon Inc. has been sued by adult entertainment company FyreTV for allegedly appropriating its trade name to sell Amazon's new set-top box, Fire TV.

Fyre TV, initially launched as IPTV set-top box in 2008 by Guatemalan business entrepreneur Rodrigo Franco, offers 15,000-plus adult films from more than 100 studios on web and Roku, among other third-party set-top boxes.

Amazon's Fire TV, marketed primarily through Amazon.com and direct links from its site, is a tiny box launched last month that connects to an HDTV. Amazon boasts on its site that Fire TV is "the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, low-cost movie rentals, and much more."

Wreal, the Florida-based company behind FyreTV, said in a suit that Amazon's acts to appropriate the phonetically similar name were “knowing, deliberate and willful.”

FyreTV, started up in 2008, has a trademark and is registered for the “Fyre TV” mark for use in telecommunications via a set-top box, like Amazon’s. 

“Amazon's use of the name ‘Fire TV,” which is in effect identical or substantially similar to Wreal's FyreTV and FyreTV.com marks, is without the permission, consent or authorization of Wreal,” the suit said.

“As a consequence of Amazon's actions, consumer confusion, in the form of reverse confusion has occurred, and will inevitably continue to occur, absent an injunction.

“In sum, Amazon knew, or should have known, that the FyreTV and FyreTV.com marks were federally registered trademarks, and that they were in use by Wreal at the time that Amazon was deciding what to name its set-top box product. The fact that Amazon chose the blatantly infringing Fire TV name leads to the necessary conclusion that Amazon infringed on Wreal's  marks knowingly, deliberately, and willfully.”

Wreal attorneys noted that Amazon reported that its just-launched Fire TV product is sold out due to its “unexpected high demand.”

“One industry analyst suggested that Amazon will sell 5.8 million Fire TVs in the U.S in 2014 alone,” the suit said. “Because Amazon's Fire TV retails at $99, Amazon should receive approximately $58 million in revenue from hardware sales of its Fire TV alone.”

The infringement suit, filed in federal court in Miami, seeks damages, injunctive relief and attorneys fees.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Adult Industry Keeps Fighting On

On Nov. 8, we had one of the most momentous — and to political observers, improbable — victories in the history of our industry. We defeated, by popular vote, a purportedly progressive measure... More »

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial... More »

What Payment Plan Suits Your Bottom Line

The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!