Home > News > FyreTV Sues Amazon Over New Fire TV Brand • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

FyreTV Sues Amazon Over New Fire TV Brand

FyreTV Sues Amazon Over New Fire TV Brand
Get XBIZ News
Apr 25, 2014 12:00 AM PDT    Text size: 

LOS ANGELES — Amazon Inc. has been sued by adult entertainment company FyreTV for allegedly appropriating its trade name to sell Amazon's new set-top box, Fire TV.

Fyre TV, initially launched as IPTV set-top box in 2008 by Guatemalan business entrepreneur Rodrigo Franco, offers 15,000-plus adult films from more than 100 studios on web and Roku, among other third-party set-top boxes.

Amazon's Fire TV, marketed primarily through Amazon.com and direct links from its site, is a tiny box launched last month that connects to an HDTV. Amazon boasts on its site that Fire TV is "the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, low-cost movie rentals, and much more."

Wreal, the Florida-based company behind FyreTV, said in a suit that Amazon's acts to appropriate the phonetically similar name were “knowing, deliberate and willful.”

FyreTV, started up in 2008, has a trademark and is registered for the “Fyre TV” mark for use in telecommunications via a set-top box, like Amazon’s. 

“Amazon's use of the name ‘Fire TV,” which is in effect identical or substantially similar to Wreal's FyreTV and FyreTV.com marks, is without the permission, consent or authorization of Wreal,” the suit said.

“As a consequence of Amazon's actions, consumer confusion, in the form of reverse confusion has occurred, and will inevitably continue to occur, absent an injunction.

“In sum, Amazon knew, or should have known, that the FyreTV and FyreTV.com marks were federally registered trademarks, and that they were in use by Wreal at the time that Amazon was deciding what to name its set-top box product. The fact that Amazon chose the blatantly infringing Fire TV name leads to the necessary conclusion that Amazon infringed on Wreal's  marks knowingly, deliberately, and willfully.”

Wreal attorneys noted that Amazon reported that its just-launched Fire TV product is sold out due to its “unexpected high demand.”

“One industry analyst suggested that Amazon will sell 5.8 million Fire TVs in the U.S in 2014 alone,” the suit said. “Because Amazon's Fire TV retails at $99, Amazon should receive approximately $58 million in revenue from hardware sales of its Fire TV alone.”

The infringement suit, filed in federal court in Miami, seeks damages, injunctive relief and attorneys fees.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

Cam Model Megan Kroft Dreams Big at Studio 20

Hey guys! Oh, I hate when I say that, all we cam girls say that, it’s beginning to sound so cliché. Hey! Hello! People from the industry, cam girls, cam boys, hello! I’m Megan Kroft.... More »

Rich Girls Offers Pro Cam Modeling Tips

The live camming industry offers endless opportunities to earn signficant sums of money and afford a luxurious lifestyle, but only with tireless efforts and non-stop perseverance. To be an elite cam model... More »

CBT Takes Testicular Play to the Next Level

CBT is an acronym often associated with cognitive behavioral therapy or computer-based training, but in the BDSM world CBT stands for none other than “cock and ball torture.” Those four little... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!