SPARKS, Nev. — Tantus, Inc. has announced the launch of its revamped e-commerce site.
The company said the new site incorporates user-friendly features, functionality, streamlined design and content, and an increased focus on specific market segments.
More than a month in the making, the website design incorporates a modern look and feel, with an emphasis on social media marketing, product marketing, and specific market segmentation.
The new offering also gives consumers the option of browsing between products marketed for men, women or couples. It also highlights and details the differences between product designs, constituent materials, and provides information regarding sexual health and body safe materials.
Tantus noted that the site is also mobile ready.
Several advanced marketing strategies have also been incorporated to help in customer acquisition, customer retention, recover abandoned shopping carts, and increase conversion rates through social media and direct marketing strategies.
“Every feature that is incorporated in our newly released site can be directly linked and measured to our bottom line. We’ve dedicated a significant amount of our time to optimizing our SEO, seeing as 70 percent of the purchase process is complete by the time a prospect becomes engaged in a sale. Being able to quantify how our campaigns and promotions deliver value, is an important component for marketing to be viewed as a profitability center, as opposed to one of cost,” said Walter Hinchman, director of sales and marketing.