Lana K. Joins Electric Sales Team

NEW YORK ­– Electric Eel, manufacturer of Hustler brand lingerie, toys and more, has added glamour model Lana K. to its sales team.

Though new to the sales department, Lana K. has served as Electric’s lingerie model for the last 10 years.

 “I couldn't ask for a better experience,” she said. “I have learned so much about the industry and what goes into producing quality and affordable products. I was taking business classes in college but the experience I have gained from being involved with Electric/Hustler for 10 years and watching the brand grow and seeing the vision that Elan [Rofe], the owner, has has been more valuable than any of my classes could teach.

“We had talked about it over the years and the time was right,” Lana K. said. “The economy is getting better and people are starting to buy more, stores are expanding, more stores are opening and the company is growing.”

Lana K. told XBIZ that she’s ecstatic about her new role, in which she will work alongside company sales manager Zachary Goode.

“We strive to have good customer service and relationships with our buyers and with me being on board I'm able to assist our sales manager Zach, take on a few of his customers and some newer customers. This way we both have time to really find out how we can work best and what goals we can help our customers achieve.”

The statuesque blonde is an industry trade show staple that’s appeared in numerous catalogs and ads for lingerie, sexy apparel, shoes and more.

“I know so many of the buyers from over the years from attending the trade shows that I consider them friends so it's really nice for me to be able to work with my friends in a new capacity and hey it doesn't hurt to work with a sales person who has actually worn every single garment the company sells and gives her honest opinion.”

In addition to Hustler brand products, Electric also offers its own brand of lingerie, as well as the Blue Line collection of men’s underwear and pleasure products, Lux Fetish BDSM gear, and a glass toy line called Glas.

For sales, email Lana K. at lana@electric-lingerie.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Show More