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Pink & White Launches Online Marketing Workshop

Pink & White Launches Online Marketing Workshop
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Tuesday, Mar 4, 2014    Text size: 

SAN FRANCISCO — Progressive Bay Area porn studio Pink & White Productions has launched a monthly workshop series, CRASHCOURSE: More Buck for your Bang, lead by Pink & White Productions' Online Marketing Director Jiz Lee.

The workshop is designed to teach performers how to make extra money from their scenes by marketing their work with affiliate programs.

The hour-long class is free to past performers of the company's projects (such as CrashPadSeries.com and HeavenlySpire.com), or a $20 pre-registration fee for other members of the Bay Area adult community. Sliding scale is available to people with low-income on a case-by-case basis. The workshop offers an introduction to using affiliate programs, hands-on assistance with online marketing tools, and consultation on marketing campaigns and social media strategies.

Workshops are supplemented with "drop-in" Office Hours, where Jiz provides one-on-one support, in person or online for those located outside the Bay Area. Jiz has over eight years of experience in front and behind the camera, and as a performer, has been an affiliate of Pink & White Productions since the program's inception.

"So many performers think that payment ends with the scene,” Lee said. “While it's true that most porn doesn't pay royalties, almost every paysite or retail store has an affiliate program. It's as easy as signing up and adding a link on your website, Twitter, or Tumblr. Performers of any notoriety can benefit from affiliate programs for porn, sex toys, and other affiliate sites. Plus, it encourages fans to pay for porn, and supports porn companies. I'm surprised more performers aren't taking advantage of these programs. So, I've decided to help them learn how."

The workshop is part of Pink & White's educational program CRASHCOURSE, an ongoing project featuring short informational videos by director Shine Louise Houston, and workshops that cover a myriad of topics, including technical information, filmmaking skills, marketing strategies, and performer advice. Guest presenters include Nina Hartley, Lyric Seal, Jiz Lee, and more to come.

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