California Exotic Novelties Releases Silicone Bendies

Lila Gray

LOS ANGELES — California Exotic Novelties has released Silicone Bendies, flexible, silicone massagers that also have colorful, redesigned packaging.

“We took the popular Bendies products and gave them a complete makeover a few months ago,” said Susan Colvin, president and CEO of CalExotics. “The response was so huge that we decided to expand the collection. Now we introduce the Silicone Bendies. They look, feel and perform like rock stars. We hope everyone loves them as much as we do.”

The Silicone Bendies feature ten functions of vibration, pulsation and escalation, and with gentle pressure, the shaft can be adjusted for a customized angle, the company says. Their “easy-touch” controller with an LED light turns off after being held for three seconds.

Each available in pink, purple and blue, three newly debuted designs include Silicone Bendie “G”, Silicone Bendie “O” and the Silicone Bendie Ripple.

“What a wow-factor when you see the Bendies all merchandised together,” said Lupe Martinez, international account manager for CalExotics. “The fun, new Silicone Bendies look great with the originals, and the revamped packaging is beautiful.”

Martinez added that CalExotics is offering free Visual Merchandising Plans that retailers “can use to help set their walls so they can make a whole display of Bendies.”

For more information about the Bendies Collection, the Visual Merchandising Plan and other products from California Exotic Novelties, visit