CalExotics Bolsters 'Up!' Massager Collection

Bob Johnson

LOS ANGELES — California Exotic Novelties has announced the release of six new massagers in its “Up! Collection.”

The company said the line of personal care cosmetics is expanding due to its high-impact appeal.

“Everyone loves Up! The addition of the massagers fills out the line and gives it a whole new dimension for women and couples. Since they are priced-right, we know retailers are going to love stocking these feature-packed new products,” said President and CEO, Susan Colvin.

The collection is made with body-safe silicone and offers four 10-function designs including Give It Up!, Mix it Up!, Change it Up! and Power it Up!.

Each vibe features an ergonomically curved controller with an easy-to-use button that turns off after holding it for three seconds. Colors are pink, teal and purple.

The Shake it Up! Power Packed Gyrating Massager has a smooth, satin finish and two intense speeds. The gyration action resonates throughout the vibe, creating unique sensations. This product is available in pink, gray and purple.

For those who like compact power, there’s the Play it Up! high intensity stimulator. This bullet also features two intense speeds, has a satin finish, and is available in pink, gray, and purple.

“The Up! vibes are amazing and destined to become top-sellers. I suggest stocking up now for wedding season. The vibrantly colored packaging looks amazing as part of a window or wall display. Check out the visual merchandising plan for Up! and use it to create a colorful, eye-catching space in your store,” said Jackie White, vice president of sales.

For more information about the Up! Collection, the merchandising plan, and other products, visit