HILLSBOROUGH, NC —The Sinclair Institute today announced the launch of BetterSex.com, the new mobile commerce site for its Better Sex brand.
The company said a mobile site was the next logical step for the brand, noting that DigitalBuzzBlog.com reported that 50 percent of the average global mobile web users now use mobile as either their primary or exclusive means of going online.
“We’ve been eager to jump into the mobile space for some time and wanted to kick start 2014 with this launch,” Sinclair’s e-Commerce Manager Maureen Castro, said.
She added, “Our first big promotion on mobile is our Valentine’s Day Gift Guide. Valentine’s is always a busy season for us and we’re glad to be able to meet more customer’s needs with the mobile site.”
Sinclair noted that more than half of BetterSex.com’s traffic originates from mobile or tablet devices.