Sportsheets Celebrates Shower Line With New Items, Marketing Campaign

Sportsheets Celebrates Shower Line With New Items, Marketing Campaign
Bob Johnson

HUNTINGTON BEACH, Calif. — In celebration of the fifth anniversary of its Sex In the Shower line of waterproof sex toys, Sportsheets has debuted five new items and has launched a worldwide promotional campaign.

The company said the new marketing push would make it fun and easy to create Sex In the Shower displays that appeal to men, women and couples.

Sportsheets' line of handles, waterproof toys and other suction-cup shower accessories provide a simple and safe solution for bath-time sex since its 1999 debut.

New to the line is stay-put Shower Gel Lube, a suction-cup neoprene collar, suction-cup thigh cuffs, a waterproof G-spot vibrator with a flexible head, and a textured shower masturbator sleeve for men.

For sales and display support, Sportsheets has launched a promotional campaign with ads, shelf talkers, buttons, store signs and consumer postcards and flyers that remind shoppers why they love Sex In the Shower. The ads are targeted to a specific demographic and shows shoppers and retailers alike that everyone likes a titillating bath time.

“Sex In the Shower serves a true purpose and solves the problems couples often face when having sex in the shower — pulling the shower head out of the wall, knocking over the soap, slipping in the suds…anything can happen,” said Tom Stewart, Sportsheets founder and CEO.

He added, “We saw a unique opportunity in the marketplace to create quality and innovative products that make shower sex safe for everyone with handles, foot rests, restraints and toys that can be used in even the steamiest of situations.”

The line’s suction cups attach to any surface and provide support and cushioning. Sportsheets noted that without these water-safe sex aides, positioning in even the most basic sex moves can prove painful — especially during prolonged action — and now retailers can help showcase the line with a special marketing campaign.

“Sex In the Shower gives retailers a whole new destination in their stores and also a new way to help move bath products,” executive administrator Joanne Queenin said. “And the shelf talkers, flyers and other print materials as part of our matching marketing campaign capitalize on the universal appeal of the brand in a cute and clever way. You’ll have to see it for yourself.”

The marketing campaign is available to all customers who place a Sex In the Shower order. For more information, call (714) 698-0877 or email a preferred Sportsheets sales representative.

For more information about Sex In the Shower, click here.

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