Home > News > Sportsheets Celebrates Shower Line With New Items, Marketing Campaign • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Sportsheets Celebrates Shower Line With New Items, Marketing Campaign

Sportsheets Celebrates Shower Line With New Items, Marketing Campaign
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 11, 2014 7:00 AM PST    Text size: 

HUNTINGTON BEACH, Calif. — In celebration of the fifth anniversary of its Sex In the Shower line of waterproof sex toys, Sportsheets has debuted five new items and has launched a worldwide promotional campaign.

The company said the new marketing push would make it fun and easy to create Sex In the Shower displays that appeal to men, women and couples.

Sportsheets' line of handles, waterproof toys and other suction-cup shower accessories provide a simple and safe solution for bath-time sex since its 1999 debut.

New to the line is stay-put Shower Gel Lube, a suction-cup neoprene collar, suction-cup thigh cuffs, a waterproof G-spot vibrator with a flexible head, and a textured shower masturbator sleeve for men.

For sales and display support, Sportsheets has launched a promotional campaign with ads, shelf talkers, buttons, store signs and consumer postcards and flyers that remind shoppers why they love Sex In the Shower. The ads are targeted to a specific demographic and shows shoppers and retailers alike that everyone likes a titillating bath time.

“Sex In the Shower serves a true purpose and solves the problems couples often face when having sex in the shower — pulling the shower head out of the wall, knocking over the soap, slipping in the suds…anything can happen,” said Tom Stewart, Sportsheets founder and CEO.

He added, “We saw a unique opportunity in the marketplace to create quality and innovative products that make shower sex safe for everyone with handles, foot rests, restraints and toys that can be used in even the steamiest of situations.”

The line’s suction cups attach to any surface and provide support and cushioning. Sportsheets noted that without these water-safe sex aides, positioning in even the most basic sex moves can prove painful — especially during prolonged action — and now retailers can help showcase the line with a special marketing campaign.

“Sex In the Shower gives retailers a whole new destination in their stores and also a new way to help move bath products,” executive administrator Joanne Queenin said. “And the shelf talkers, flyers and other print materials as part of our matching marketing campaign capitalize on the universal appeal of the brand in a cute and clever way. You’ll have to see it for yourself.”

The marketing campaign is available to all customers who place a Sex In the Shower order. For more information, call (714) 698-0877 or email a preferred Sportsheets sales representative.

For more information about Sex In the Shower, click here.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

Gian Carlo Tastes Sweet Success of BitterStrawberry

Time flies when you are having fun. And BitterStrawberry’s managing partner, Gian Carlo, is having fun. Not motivated by dollars and cents, Gian Carlo says his “happy place” and “true... More »

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!