Flynt, who is widely regarded as the creative force behind the Hustler Hollywood retail stores, will work closely with company Vice President Jeff Hawkins and LFP Video Creative Director Drew Rosenfeld.
LFP Video Group is the parent company of Hustler Video and VCA Pictures. The company recently relaunched its gay line, known as HIS.
“We are very excited about the expertise and energy that Theresa will bring to our department,” Rosenfeld said.
In addition to her adult entertainment licensing experience, which includes the launch of the Hustler Lingerie line, Flynt holds a BA in marketing.
“With Theresa’s experience in marketing and licensing in our industry, she will enhance our video line as well as provide marketing support for our distribution partners,” Hawkins said. “I’m thrilled she will be working directly with the video department.”
Flynt expressed her excitement at being tapped to oversee marketing for LFP Video.
“I want everyone to know that Hustler Video is stronger than ever, and we are focused and revitalized,” Flynt said. “We couldn’t have a better team.”