Nov 20, 2013 4:30 PM PST    Text size: 

SAN JOSE, Calif. — Swedish designer brand LELO has announced the recent roll-out of the LELO Rewards scheme, which offers in-store retail staff the chance to win prizes based on how many LELO products they sell.

Free to enter and open to anyone working in brick-and-mortar stores that sell LELO products, this is the industry’s most extensive promotion aims to maximize sales for the upcoming holiday shopping period, the company said, all through the platform of LELO.com/rewards.

Unlike other promotion schemes, LELO Rewards gives all participants an amazing chance to claim prizes, with as few as five to 10 LELO sales enough to secure one of LELO’s Pleasure Objects free of charge. The company estimates more than 90 percent of those participating will qualify for a prize on one of the three promotion periods, with the top five sales people competing for Apple iPads, Samsung Galaxy smart phones, Nespresso coffee machines, or the grand prize of$ 1,000.

Sales teams may register at LELO.com/rewards and use their LELO Rewards account to log the unique serial number of every product they sell. Each LELO product is assigned a points value based that will be tallied at the end of every promotion period. Questions can be sent to rewards@lelo.com.

There are three promotion periods in total, and LELO will announce winners at the end of each, contacting contestants with details of prizes depending on the points they have claimed.
The LELO Rewards promotion periods are: Nov. 18 to  Dec. 6; Dec. 7 to  Jan. 6; and Jan. 7 to Feb. 15.

 “This marks LELO’s first incentive promotion of this kind, and it’s exciting to see not only the effect this will have on holiday sales, but also to reward the hard-working sales teams who meet with customers on a day-to-day basis,” said Donna Faro, LELO USA director of sales and marketing. “We’re thrilled to be able to offer our products to people who work with LELO daily but may yet to try one for themselves! ”

LELO Rewards launched Nov. 18, and LELO says it has already seen a large number of in-store teams sign up across all markets.