Industry Vet Ralph Albrecht Passes Away

LOS ANGELES — Ralph Albrecht, owner of the chain of Suzie’s adult stores, passed away today at 82 years old.

CalExotics President and CEO Susan Colvin told XBIZ Albrecht — whom she knew for about 30 years — was a man that strongly believed in First Amendment rights and fought many battles since opening his first adult store in 1969.

“He loved life and was grateful for everything he had,” she said. “Ralph was always a person who helped people — he hired people that needed a second chance, he helped people to help themselves.

“His legacy will continue as his charitable foundation, which will continue to help so many people. The fact that he’s donated millions over the last 10 years and all of the stores’ profits go to charity. I think that’s an amazing legacy that’s hard to beat. He did well in his lifetime and he often said he was grateful for all of his accomplishments and being able to provide for his family that he wanted to help others.”

Suzie’s is a chain of adult superstores and smaller shops with locations in California, Hawaii and Nevada, operating under parent company Janra Enterprises.

Colvin said that though Albrecht will be dearly missed, Suzie’s general manager Dave Baitinger will continue in his role and the stores will continue to operate as they always have — including donating profits to charity. “Ralph set it up so that all the stores would continue to donate to his charities,” Colvin said.

“He was a wonderful man. He was really one-of-a-kind; he was tough enough to fight major legal battles to operate his stores, but as tough as we was he was also really wonderfully generous. Everyone that did business with him, he was good to. He was an extremely honorable person. ”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More