Give Lube Rebrands for Future Expansion

Ariana Rodriguez

GLOUCESTER, U.K. — Give Lube has changed its company name to Give Pleasure Products Limited to enable the brand to expand into other pleasure product categories.

“Changing the company name supports the structure that we want for future developments as we look to add additional pleasure products and those under the ‘give’ branding and ethos,” Give Pleasure Products Managing Director Nigel Powell said. “Give Lube is still a key, ETO award winning brand and will keep the stand alone website of We also have a new website under development at”

According to the company, its ethos is wholly about the promotion of giving.

“The giving of the ultimate pleasure to your sexual partner,” the company says on its website. “We truly believe that you get what you put into your relationships and that giving is the bedrock for any intimate relationship, that will lead to both your partner's and own sexual and relationship fulfillment.”

Give Lube also offers Lubetube, which is is available in Premium Aqua Gel and Silicone+. Premium Aqua Gel is manufactured both paraben-free, glycerin-free and has the additional ingredients of aloe vera and panthenol for additional skin care.