SPARKS, Nevada — Tantus has unveiled its Fall/Winter 2013 Lookbook, an editorial spread to showcase its newest products.
In the Lookbook, inked model Brittni Jenae Grider shows off some of Tantus’ latest additions, including the Snap Strap, Duke and Pelt. Completely breaking with the ethereal ambiance of its Spring/Summer 2013 Lookbook, the new gallery features contemporary street-wear and a grittier atmosphere.
“If it’s not made by Tantus, then it’s not really worth my time,” said Grider. "I was thrilled at the opportunity to model for Tantus because I absolutely love their products and believe in their mission.”
Grider, born and raised in the Reno-Tahoe basin near Tantus headquarters, modeled amid the lush local scenery. The photos convey a subtle sexuality, with no explicit nudity and an emphasis on natural beauty.
“Being able to expand and channel our marketing efforts into creative and unique ways, has helped establish our brand equity by shifting into different market segments and implementing strategies to capitalize on those specific markets,” said Walter Hinchman, director of sales and marketing.
Tantus reps say the company plans on releasing new Lookbook galleries every season to represent their product line "through an inspirational and artistic overview.”
To view the Fall/Winter 2013 Lookbook, click here.