NEW YORK — Vivid Entertainment has taken over the Radio Sex slot on SiriusXM channel 102 and will officially launch Vivid Radio on Nov. 18.
Currently, Vivid Radio is offering previews on channel 102 of what's to come on the station, which made the changeover this morning.
Vivid Radio will broadcast live from Vivid’s L.A., featuring the famous Vivid Girls, celebrity sex tape stars and other top adult performers. Content will cover the "entire spectrum of sexual adventure," from behind-the-scenes action to explicit entertainment.
“We are thrilled to launch Vivid Radio on SiriusXM,” said Steven Hirsch, founder/co-chairman of Vivid Entertainment. “We look forward to bringing our innovative style and close relationships both inside and outside the industry, to create a fresh new take on the adult radio format.”
Radio Sex, operated by Manwin, was rebranded in January; the SiriusXM station previously was known as Spice Radio. The station went off SiriusXM last night.
Vivid is one of the most prolific adult brand operators and licensors.
In addition to Vivid Radio, there’s Vivid.com and, of course, its adult movies, as well as VividTV, VividTouch, Vivid Cams, Vivid Vodka and Vivid Condoms.
It also licensed its brand for gentlemen's clubs and opened locations in Charlotte, Miami, Los Angeles and New York with commitments in a host of other major cities.