Ann Summers Blocks 'Rampant Rabbi' Trademark

LONDON — Jewish comedian Shed Simone has been marketing his personally designed Rampant Rabbi sex toy, despite opposition from the high-end adult retail chain Ann Summers.

Simone says that his hand-crafted silicone dildo is aimed at “the modern Jewish woman,” and though he insists it was designed with humor, it is also intended to provide pleasure.

“The Rampant Rabbi is made with medical-grade silicone and is designed for pleasure,” the South London designer told the Jewish Chronicle. “I see giving pleasure however it is done as one of the highest callings in life — you could say it is a religious calling.”

But when he applied for a trademark last year, Ann Summers stepped in to block it.

“An application for the trademark Rampant Rabbi was challenged in 2012 due to a conflicting mark with our trademark, Rampant Rabbit,” a rep from the sex toy and lingerie behemoth said.

Despite being successfully deterred from trademarking the Rampant Rabbi, he continues to sell it for £99 on his website.

"I can't trademark it but I'm still using the name. I don't think there is any confusion between the products," he said.

Simone's site offers other personally designed silicone sex products, including Buckingham Phallus and Cunt Dracula.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

BeYourLover Debuts 'Guitar' 2-in-1 Vibe

Pleasure brand BeYourLover has introduced its Guitar two-in-one vibrator and suction device.

Utah VPN Rule for Adult Sites Takes Effect This Week

A new law in Utah comes into force Wednesday, making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification.

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Brazil Invites Public Input on Guidelines for New Digital Law

Brazil’s National Data Protection Authority (ANPD) is soliciting public comments to help improve interpretation and application of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Show More