Ann Summers Blocks 'Rampant Rabbi' Trademark

LONDON — Jewish comedian Shed Simone has been marketing his personally designed Rampant Rabbi sex toy, despite opposition from the high-end adult retail chain Ann Summers.

Simone says that his hand-crafted silicone dildo is aimed at “the modern Jewish woman,” and though he insists it was designed with humor, it is also intended to provide pleasure.

“The Rampant Rabbi is made with medical-grade silicone and is designed for pleasure,” the South London designer told the Jewish Chronicle. “I see giving pleasure however it is done as one of the highest callings in life — you could say it is a religious calling.”

But when he applied for a trademark last year, Ann Summers stepped in to block it.

“An application for the trademark Rampant Rabbi was challenged in 2012 due to a conflicting mark with our trademark, Rampant Rabbit,” a rep from the sex toy and lingerie behemoth said.

Despite being successfully deterred from trademarking the Rampant Rabbi, he continues to sell it for £99 on his website.

"I can't trademark it but I'm still using the name. I don't think there is any confusion between the products," he said.

Simone's site offers other personally designed silicone sex products, including Buckingham Phallus and Cunt Dracula.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

FSC Publishes Guidance on New UK Pornography Laws

The Free Speech Coalition (FSC) has published information for its members on the United Kingdom's recently passed pornography laws, which take effect next week.

Brazil Issues Guide to Digital Safety Compliance

Brazil’s National Data Protection Agency (ANPD) published on Wednesday a new guide outlining online providers’ child-protection responsibilities under the Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Arcom Issues Warnings to 3 Adult Sites Over Age Verification

French media regulator Arcom has issued formal notices to the operators of three adult websites that the agency says have failed to implement age verification as required under French law.

Show More