SYDNEY — Australia’s ad watchdog banned a Cougar Life commercial starring MILF porn star Julia Ann for containing “unjustified violence.”
The Australian Advertising Standards Board explained its decision, “The majority of the board considered that two scenes in the advertisement depicted a woman committing a violent act against another woman. The majority of the Board considered that in a bar or licensed venue, such aggressive behaviour is not considered humorous or acceptable.”
The minority of the board felt that the “way the woman struts around and approaches the young women” is humorous and that most viewers in the community would understand the hyperbolic, comic nature of her actions.
The original complaint read, “I found the ad very offensive, as it depicts an older women inferring that the men in the ad would be better ‘taken care of’ by her, rather than the younger women. It seemed to suggest that she would be a better ‘mate’ for the men in the ad than the younger women…”
The Standards Board said it automatically launches an investigation in response to any formal public complaint.
In the commercial, Ann strides confidently through a bar filled with young women.
“Are you tired of meeting the same types of girls at the bar?” she asks. “Immature girls who think that they’re all that?
She is depicted shoving a sandwich in one young girl’s face and shoving another off a bar stool.
CougarLife.com is a dating site that caters to mature women and the young men who love them.