PALM BEACH GARDENS, Fla. — Really Useful Ltd. has acquired the domains Teen.xxx, Mature.xxx, BDSM.xxx and PublicSex.xxx in a deal with ICM Registry worth $600,000.
JT, one of the original founding members of YouPorn, already operates a number of other .xxx domains through Really Useful including Orgasms.xxx, Casting.xxx, Czech.xxx, Mom.xxx, Massage.xxx and StrapOn.xxx.
So far, Really Useful has invested more than $800,000 in .xxx properties, with the Teen.xxx priced the highest at $400,000.
JT, who last month won Adult Industry Chief Executive of the Year at the XBIZ Executive Awards in London, said the decision to purchase more .xxx premium domains was an easy one because Really Useful's existing .xxx sites have been performing much than his .com sites. The company's first two .xxx websites, Casting.xxx and Orgasms.xxx, launched in September 2011.
"Google ranks them higher because they clearly identify the content as adult," said JT, Really Useful's chairman. "This means that traffic to my .xxx sites has been pre-qualified by search engines and conversions from visitor to member are considerably higher.”
JT said that he was particularly motivated to acquire the latest .xxx properties because of ICM Registry's plan to include grandfathering rights to other top-level domains it plans on operating, including .porn and .sex.
"I think that .porn in particular will be an enormous bonus to search results," he said. "Based on my experience and logic, surfers will search for ‘mature porn’ or ‘teen porn’ for example, and my sites will rank high in those results. Once I knew ICM had qualified to run .porn I was straight on the phone with my wish list of domains. It is very important to me to own as many of the top 20 adult search term keywords."
Really Useful, based in the Turks and Caicos Islands, operates 17 websites including top brands FakeTaxi.com, MassageRooms.com and FakeAgent.com, as well as the .xxx websites, that bring in 8 million to 10 million views a day to the tube sites, JT said.
Really Useful Ltd. Buys Teen.xxx, Mature.xxx in $600K Deal
Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More News
Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review
The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.
FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision
A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.
Ukrainian President Responds to Porn Legalization Petition
President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”
Only Tax Deductions Joins Pineapple Support as Sponsor
Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.
Adult Empire Launches 'Conversations' Podcast Series
Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.
Sex Work CEO Launches 'Teams Plan' for AI Assistant
Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.
2025 XBIZ Amsterdam Website Launches With Call for Speakers
XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.
NC Governor Vetoes Bill Targeting Adult Industry, Override Possible
North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.
25,000 Sign Petition to Legalize Pornography in Ukraine
An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.
WannaCollab Joins Pineapple Support as Supporter-Level Sponsor
WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.