Home > News > Fun Factory Inspires ‘Pulsator’ Category in eCommerce • Bookmark   • Newsletters   • Register Search Options


Fun Factory Inspires ‘Pulsator’ Category in eCommerce

Fun Factory Inspires ‘Pulsator’ Category in eCommerce
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Oct 15, 2013 10:15 AM PDT    Text size: 

LOS ANGELES — Last Friday, pioneering novelty retail chain Good Vibrations created the first-ever “pulsators” toy category on the web.

Good Vibe’s Executive Vice President Jackie Strano says, "Good Vibrations is delighted to be the first to bring the pulsators web category to U.S. consumers. Fun Factory’s innovative new line of toys (Stronic pulsators) offers a new way to think about intimate products and a new opportunity to celebrate pleasure."

 Fun Factory says it encouraged all of its partners to create this new web category and promote it.

“There was no pre-existing toy category for the Stronic on any retail website,” Fun Factory USA Director of Marketing Emilie Rosan said. “This new thrusting toy is not a vibrator, it’s a pulsator; the category simply had to be created. We are very proud of our partners for launching this new web category and for always striving to educate customers about the latest advances in the field of pleasure technologies.”  

Online retailer Eden Fantasys is also getting on board with the new “pulsators” category. Fun Factory says Eden Fantasys’ programmers are working to release the updated toy menus and search options before this end of this week.

Leading novelty websites SexToys.com, SheVibe.com and others are also due to launch the “pulsators” category before Halloween this year.

Fun Factory USA CEO Frederic Walme said he thinks this new way for e-commerce sites to categorize toys will positively impact the whole industry.

“This must be the first time in decades that any retailers have had to add a brand new toy category to their menus,” Walme said. “Fun Factory is very proud to bring a new option to consumers. For a long time, shoppers could pick between vibrators or dildos. Now they have a new third option. Retailers are instrumental in informing the public about their options, and we thank them for their support and making the “pulsators” category happen.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!