Home > News > PornHub to Roll Out Porn IQ • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

PornHub to Roll Out Porn IQ

PornHub to Roll Out Porn IQ
Get XBIZ News
XBIZ Research
Will virtual reality headsets like the Oculus Rift revolutionize adult entertainment?
Yes
  53.61%
No
  46.39%
Out of 97 votes. Results based on votes submitted by members of XBIZ.net social network.
XBIZ 360 - Jan. 13-16, Los Angeles
Oct 9, 2013 3:30 PM PST    Text size: 

MONTREAL — This week PornHub is launching PornIQ, an experimental service that uses an algorithm to create personalized XXX video playlists for the viewer based on his or her preferences and other data points — like where they live and how much time they want to spend watching clips.

“If you know exactly what you’re looking for, just search,” PornHub Vice President Corey Price said, “But if you don’t know exactly what you want, this is a great way to deliver a different kind of experience.”

PornIQ is following in the footsteps of other media channels that have conscripted their users’ behavioral and sociological data to provide prefab viewing suggestions, like Pandora and News 360 (for music and news, respectively).

While their target content is very different, the end effect is very similar: users are freed from the sometimes arduous task of combing through an excessive amount of choices to find what they want.  

PornHub's new service employs a highly visual, aesthetically simple platform. The homepage asks users, “What do you desire?” and provides popular niches as choices (All Chicks No Dicks, MILF Knows Best, Oriental Beauties, Drawn for Your Pleasure, etc.) accompanied by pictures of said category.

PandoDaily notes that PornHub’s “data-intensive” approach to porn viewing may have an edge over something like user-generated playlists, which are lists made by individuals and shared publicly, because it allows users to retain their privacy. And privacy, understandably, is something that many consumers value when watching porn.    

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

QUICKBITE FEATURES

Move Over Mr. T: Falcon Studios Group's New A-Team

In years past, Falcon Studios and Raging Stallion Studios have selected “Men of the Year” from their stable of exclusives to represent the kind of sex appeal and talent fans expect from the... More »

ASACP is the Solution to Protecting Children Online

Founded in 1996, ASACP is a nonprofit organization dedicated to online child protection, comprised of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP... More »

ASACP: Online CP is a Growing Problem

The Association of Sites Advocating Child Protection (ASACP) has long valued its close working relationships with global law enforcement agencies and the mutual benefit that these channels nurture. Additionally,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

ANME Show

Jan 12 - Jan 13
Burbank, California

XBIZ 360

Jan 13 - Jan 16
Los Angeles, CA

XBIZ Awards

Jan 15 - Jan 15
Los Angeles, CA

QWEBEC Snow Gathering

Feb 20 - Feb 23
Quebec City, Canada
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!