PornHub to Roll Out Porn IQ

MONTREAL — This week PornHub is launching PornIQ, an experimental service that uses an algorithm to create personalized XXX video playlists for the viewer based on his or her preferences and other data points — like where they live and how much time they want to spend watching clips.

“If you know exactly what you’re looking for, just search,” PornHub Vice President Corey Price said, “But if you don’t know exactly what you want, this is a great way to deliver a different kind of experience.”

PornIQ is following in the footsteps of other media channels that have conscripted their users’ behavioral and sociological data to provide prefab viewing suggestions, like Pandora and News 360 (for music and news, respectively).

While their target content is very different, the end effect is very similar: users are freed from the sometimes arduous task of combing through an excessive amount of choices to find what they want.  

PornHub's new service employs a highly visual, aesthetically simple platform. The homepage asks users, “What do you desire?” and provides popular niches as choices (All Chicks No Dicks, MILF Knows Best, Oriental Beauties, Drawn for Your Pleasure, etc.) accompanied by pictures of said category.

PandoDaily notes that PornHub’s “data-intensive” approach to porn viewing may have an edge over something like user-generated playlists, which are lists made by individuals and shared publicly, because it allows users to retain their privacy. And privacy, understandably, is something that many consumers value when watching porn.    

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tatiana Steele Makes Her WIFEY Debut

Creator Tatiana Steele stars with her husband Ian and Isiah Maxwell in the latest release from Vixen Media Group studio imprint WIFEY.

Ava Amira Stars in 'Yoni' From S3XUS

Ava Amira stars with director Brad Newman in the latest release from S3XUS, titled “Yoni.”

Jonni Darkko Directs New Kianna Dior Showcase

Evil Angel has released Jonni Darkko’s latest showcase, "Kianna Dior Busty Cum Slut 11."

Ricky's Room Premieres Chanell Heart Showcase

Ricky’s Room has released the first installment of its Chanell Heart showcase, titled "Booty Like Water."

AEBN Reveals Avery Lust as Top Trans Star for Q3 of 2025

AEBN has published its top trans stars list for the third quarter of 2025, with Avery Lust landing atop the leaderboard.

Girlsway Debuts New Installment of 'Girls Try Anal'

Little Puck and Shay Sights star in the latest installment of Girlsway series "Girls Try Anal," titled "Housewife’s Anal Adultery."

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Chelsea Poe Releases 'Reclaimed: Long Live Queer Porn'

Director and performer Chelsea Poe has released her latest feature, titled “Reclaimed: Long Live Queer Porn.”

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

Aubrey Kate Toplines 'TS Doctor's Office' From TransSensual

Aubrey Kate headlines “TS Doctor’s Office,” the latest title from Mile High Media studio imprint TransSensual.

Show More