Home > News > PornHub to Roll Out Porn IQ • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

PornHub to Roll Out Porn IQ

PornHub to Roll Out Porn IQ
Get XBIZ News
XBIZ Research
Will Google uphold its commitment to 'Freedom of Expression' when it comes to organic adult search results?
Yes
  32.77%
No
  67.23%
Out of 177 votes. Results based on votes submitted by members of XBIZ.net social network.
Wednesday, Oct 9, 2013    Text size: 

MONTREAL — This week PornHub is launching PornIQ, an experimental service that uses an algorithm to create personalized XXX video playlists for the viewer based on his or her preferences and other data points — like where they live and how much time they want to spend watching clips.

“If you know exactly what you’re looking for, just search,” PornHub Vice President Corey Price said, “But if you don’t know exactly what you want, this is a great way to deliver a different kind of experience.”

PornIQ is following in the footsteps of other media channels that have conscripted their users’ behavioral and sociological data to provide prefab viewing suggestions, like Pandora and News 360 (for music and news, respectively).

While their target content is very different, the end effect is very similar: users are freed from the sometimes arduous task of combing through an excessive amount of choices to find what they want.  

PornHub's new service employs a highly visual, aesthetically simple platform. The homepage asks users, “What do you desire?” and provides popular niches as choices (All Chicks No Dicks, MILF Knows Best, Oriental Beauties, Drawn for Your Pleasure, etc.) accompanied by pictures of said category.

PandoDaily notes that PornHub’s “data-intensive” approach to porn viewing may have an edge over something like user-generated playlists, which are lists made by individuals and shared publicly, because it allows users to retain their privacy. And privacy, understandably, is something that many consumers value when watching porn.    

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

WIA Profile: Lucy Vonne

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Howard Levine: Adult’s Real Son of Anarchy

There are only a handful of people in adult that everyone knows by their first name — sort of the T&A equivalent of Arnold [Schwarzenegger] or Kanye [West]. It could be because it’s such... More »

WIA Profile: Nancy Roberts

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Sexpo

Aug 01 - Aug 03
Sydney, Australia

QWEBEC Expo Montreal

Aug 15 - Aug 17
Montreal, Canada

Asia Adult Expo

Aug 28 - Aug 30
Macau, China

CatalystCon West

Sep 11 - Sep 14
Los Angeles, California
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!