PornHub to Roll Out Porn IQ

MONTREAL — This week PornHub is launching PornIQ, an experimental service that uses an algorithm to create personalized XXX video playlists for the viewer based on his or her preferences and other data points — like where they live and how much time they want to spend watching clips.

“If you know exactly what you’re looking for, just search,” PornHub Vice President Corey Price said, “But if you don’t know exactly what you want, this is a great way to deliver a different kind of experience.”

PornIQ is following in the footsteps of other media channels that have conscripted their users’ behavioral and sociological data to provide prefab viewing suggestions, like Pandora and News 360 (for music and news, respectively).

While their target content is very different, the end effect is very similar: users are freed from the sometimes arduous task of combing through an excessive amount of choices to find what they want.  

PornHub's new service employs a highly visual, aesthetically simple platform. The homepage asks users, “What do you desire?” and provides popular niches as choices (All Chicks No Dicks, MILF Knows Best, Oriental Beauties, Drawn for Your Pleasure, etc.) accompanied by pictures of said category.

PandoDaily notes that PornHub’s “data-intensive” approach to porn viewing may have an edge over something like user-generated playlists, which are lists made by individuals and shared publicly, because it allows users to retain their privacy. And privacy, understandably, is something that many consumers value when watching porn.    

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

French Telecoms Mogul Ignites AV Firestorm With Free VPN, Sarcastic Tweet

French billionaire Xavier Niel, founder of telecommunications giant Iliad S.A., ignited a heated debate this week when he appeared to admit that the no-cost VPN his Free Mobile wireless carrier has integrated into its service was deliberately designed to circumvent age verification restrictions and allow customers to access adult content.

UPDATED: Michigan Legislators Propose Online Porn Ban

Michigan lawmakers have introduced a bill that would make it illegal to distribute pornography via the internet in the state.

Andie Anderson Leads Latest From MILFY

Andie Anderson stars with Jay Hefner in the latest release from Vixen Media Group (VMG) studio imprint MILFY.

Autumn Rain Makes Her TransAngels Debut

Autumn Rain has made her TransAngels debut alongside reigning XMAs Gay Performer of the Year Derek Kage in "Exploring Autumn."

Tiffani Time Makes Her Kink.com Debut

Tiffani Time has made her Kink.com debut alongside Christian Wilde in "Bound to Get Caught."

Zazie Skymm, Candee Licious Star in Latest From MixedX

Zazie Skymm and Candee Licious star in the latest release from MixedX, titled “House Of Claws.”

Evil Angel Debuts Proxy Paige's 'I Fucking Love Berlin 2'

Evil Angel has released director Proxy Paige’s new title, “I Fucking Love Berlin 2.”

Leilani Li Fronts Latest From TransAngels

Leilani Li stars with Tony Genius in the latest release from TransAngels, titled “Breathe In, Stretched Out.”

Taliban Restricts Access to Adult Content by Shutting Down Internet

The Taliban has shut down internet access across a large portion of Afghanistan in a move to prevent what it deems "immoral activities."

Elania Makes Her WIFEY Debut

Creator Elania stars with her husband Shaun and Hollywood Cash in the latest release from Vixen Media Group studio imprint WIFEY.

Show More