Home > News > Rocco Siffredi to Host Mainstream Reality TV Show, Variety Takes Note • Bookmark   • Newsletters   • Register Search Options


Rocco Siffredi to Host Mainstream Reality TV Show, Variety Takes Note

Rocco Siffredi to Host Mainstream Reality TV Show, Variety Takes Note
Get XBIZ News
Oct 9, 2013 12:00 PM PDT    Text size: 

ROME — “It’s Up to Rocco” sounds like it could be porn icon Rocco Siffredi’s latest hardcore debut, but it’s not. The title uses tongue-in-cheek to tease his primetime reality TV show premiering later this month, that — gasp — isn’t all about sex.

“Sex is not the main subject,” Siffredi explained. But it is one of the main subjects. Using his professional/personal experience and wry humor, Siffredi will coach middle-aged couples on how to spice up their sex lives.

Variety gave nod to the show today in a piece that, in addition to explaining the show’s premise, explored the events leading up to Siffredi’s latest crossover act, as well as the Italian consumer atmosphere that made such a TV show possible.

Touted as a family program, “It’s Up to Rocco” will air later this month on Rupert Murdoch’s Italian Cielo channel. According to Lorenzo Torraca of Verve Media Co, which is producing the series, they had to “weed out” the swingers to find “ordinary” couples, mostly with kids, who were sometimes flighty at the mention of Siffredi’s name.  

The Variety piece explains that Italian TV has been rife with raunchy programming since the 1980s. In an ironic Twist,“It’s Up to Rocco” might be an antidote of sorts to the type of vapid shows promoted by the country’s leading networks. And, Torraca said, it’s what the female demographic wants.

Siffredi’s journey to the mainstream hasn’t been a straight shot. In 2006, his commercial for Amica Chips was banned shortly after it was released. The lesson: don’t pun on the Italian word for potato chips (hint: it also means vagina.)

Despite his excitement to rebreach the mainstream, Siffredi says he isn’t planning on leaving porn anytime soon.

“My main job is still making porn movies,” he said. “I’m not trying to reinvent myself yet. First, I’m simply not interested (in doing that) and also I have contracts all over the world that I need to honor.”

To read the full article on Variety, click here.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!