LONDON — Fever is expanding on its established collections of costumes, wigs and hosiery with the debut of its role play-inspired lingerie collection.
The lingerie collection includes pieces that range from demure looks to the more daring three-piece crotchless and peekaboo sets. Designs ranging from sweet and playful to risqué, include popular role-play fantasies, such as cops, nurses and french maids, all manufactured using lingerie grade stretch fabrics and trims.
“Fever has invested in industry leading packaging and imagery which will set a new benchmark in the market today,” the company said. “The deluxe packaging emphasizes the aspirational quality of the product, which has become synonymous with the Fever brand.”
Fever also has point-of-sale kits, in-store display units and merchandising support for retailers.
Dominique Peckett, Fever’s marketing and product development director, said, “We’re very excited about introducing our new range of aspirational, sexy role-play lingerie. As well as buying direct from R H Smith & Sons Ltd, U.S. retailers will be able to purchase Fever Lingerie from US wholesalers Honey’s Place Inc and Williams Trading Co.”