Sep 17, 2013 9:45 AM PST    Text size: 

PALM BEACH GARDENS, Fla. — ICM Registry announced today that it has sold another premium .xxx domain to PimpRoll.

PimpRoll has acquired and is now developing Fap.xxx; the company already operates another .xxx domain, Porn.xxx. ("Fap" is urban slang for rubbing one out.)

“We have been very impressed with the growth and progress of Porn.xxx, so much so that acquiring another top .xxx domain was an easy choice for us,” PimpRoll Vice President Phil Bradbury said.

Steve Winyard, vice president of ICM Registry, said that the .xxx operator was "delighted that PimpRoll has been able to make an informed decision based on fact and performance."

"We are looking forward to seeing their .xxx sites take very high global rankings with amazing content,” Winward said.

Adult entertainment attorney Corey Silverstein, who represents PimpRoll and negotiated the terms of the purchase of Fap.xxx, said, “PimpRoll’s experience with ICM and Porn.xxx has been very positive, and I’m glad that PimpRoll and ICM have continued to grow their relationship with the purchase of Fap.xxx” Silverstein said. 

By securing Porn.xxx, PimpRoll will automatically qualify for Porn.sex, Porn.porn and Porn.adult under ICM’s “Grandfathering” program if ICM Registry succeeds in gaining those new gTLDs from ICANN, ICM Registry CEO Stuart Lawley noted.