Home > News > Time Magazine Covers Asia Adult Expo • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Time Magazine Covers Asia Adult Expo

Time Magazine Covers Asia Adult Expo
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 13, 2013 5:15 PM PDT    Text size: 

HONG KONG — Time Magazine's “Scenes From the Asia Adult Expo, Where the Sex-Toy Industry Cannibalizes Itself” details a reporter’s first-hand experience of the Chinese novelty market, where he finds knock-offs are accepted by premium brands as a part of the game.

Author Dan Kedmey turns to original and premium toy manufacturers to shed light on the strange phenomenon of innovators and “copycats” existing mostly harmoniously, sometimes only booths away from one another, at AAE.

Will Ranscombe, general manager of sex toy manufacturer Je Joue, says that while copycats irk him, they won’t dissuade his company from expanding into the Chinese market. He explains that the top socio-economic slice of China, the wealthiest 10 percent, totals more than 135 million people, and prefers to shop for top-tier brands. Should Je Joue market to that group alone, the company believes it can spin a satisfying profit.

“They’re not just saying, ‘Let’s buy a vibrator;’ they’re saying, ‘Let’s buy a Je Joue,’” Ranscombe tells Kedmey.

Meanwhile, one week after Je Joue debuted its never-before-seen Kegel-exercise training kit, designed over five years with a team of medical professionals and engineers over five years, a wannabe version is being sold on a Chinese Ebay-esque site for a fraction of the price.

The author points out that while Je Joue and Ranscombe might make out OK, independent designers might not. He offers up the wares of Kota Kuramoto’s Burger sex toy booth as an example, which he says proffers some of the “zaniest,” but most easily replicated products, including ice cream cone-shaped vibrators and a condom “carrying case” modeled after a fast food to-go box.

Kuramoto admits that he ran into a near-perfect copy of one of his non-sexual products, an iPhone case, in New York City. The packaging even sported the real company’s exact address.

Still, the young designer makes light of the situation, and, flipping through business cards from “big” companies he has collected over the course of AAE, says he is still hopeful his line will succeed.

“It’s a hope buoyed by the rising affluence of China’s consumer class, and not even the most diligent copycats can deflate it,” Kedmey concludes.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!