SLS Specialty Bolsters Marketing With Facebook Page

Bob Johnson

HOUSTON — SLS Specialty today introduced an interactive Facebook page to complement its weekly email-based announcements and give social-media-savvy customers immediate access to product specials.

The company said the new page is a fast and easy way for customers to stay up-to-date about additions to the SLS lineup while adding a dynamic element to the company’s current marketing methods.

With every “Like,” SLS Specialty customers will be the first to know about upcoming product arrivals, sale items, and special promotions exclusive to Facebook. Customers are encouraged to check in frequently for instant gratification and anticipate the first round of product promos to start the holiday season.

“Many of our retail customers use social media to stay connected with manufacturers, friends and consumers and it was essential for SLS Specialty to join the effort,” SLS CEO Shane Nelson, said. “Not only can we easily stay in touch with colleagues from around the world, but we also can meet new customers whom we might not have had the opportunity to meet otherwise.”

SLS noted that its new Facebook page will supplement — not replace — its existing newsletters and email blasts, so customers are encouraged to stay tuned for promotions from both outlets.

For more information on the Facebook page call (866) 379-2699 or email