Male Sex Toy Sales Are on the Rise, Toronto-Based Retailer Says

TORONTO — Male sex toy designs are changing and sales are rising, says Sarah Forbes-Roberts, co-owner of Canadian adult store Come As You Are, who was recently interviewed by the Globe and Mail.

Come As You Are reported that they are moving more than 800 male-targeted products a month — giving wind to a trend corroborated by Fleshlight’s newly published figures that reveal an 18-percent increase in online sales and a 25-percent increase in overall sales (over the last five years).

Retail spike notwithstanding, Forbes-Roberts, in the Globe and Mail’s Q&A, says that a certain stigma still persists for men who seek sexual pleasure items.

“There’s still an element of shame around male sexuality,” she said. "Men didn’t have the feminist revolution or authors who told them that sex is healthy. They’re supposed to wake up as teenagers and figure it all out on their own ... The irony is we have this culture that puts a lot of money into satisfying male sexuality with porn, but we’re talking about commercialized images, not men exploring their own bodies in an individual way.”

Forbes-Roberts explains that new designs and a changing social climate are making sex toys more accessible for men. She offers Tenga’s “egg” masturbation sleeve and high-tech Flip Hole as examples of sleek new products that, interestingly, in no way resemble the human form — something she notes is a basis for their popularity.    

“We sell very few realistic-looking toys to either men or women these days,” she said. “It’s a sex toy and there’s no fantasy of a person replacing anyone. It’s something in addition to their fantasy life and to their real relationships with people.”

To view the full article on the Globe and Mail, click here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Nexus Introduces Automatic Anal Douche

Nexus has debuted its new Automatic Rotating 360-degree anal douche.

Orion Debuts 'Three in a Row' Dildo Set From 'You2Toys' Line

Orion Wholesale has introduced the new three-piece dildo set Three in a Row from its You2Toys line.

XBIZ Expo 2026 Pleasure Product Trade Show Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ Expo pleasure product trade show, set to take place Jan. 8–12 at the Loews Hollywood Hotel.

Magic Silk Debuts 'Black Cherry' Collection

Magic Silk has introduced its new Black Cherry line of apparel.

Nexus Debuts 'Alpha Surge' Masturbator

Nexus has introduced Alpha Surge, its first stroker device.

Womanizer Drops 2 New Editions of 'Next' Stimulator

Womanizer has debuted two new versions of its Next clitoral stimulator, comprising the Bordeaux and Dusky Pink editions.

Lovense, Hustler Hollywood Partner for Demo Events

Lovense and Hustler Hollywood have partnered for a series of 16 in-store product demonstration events, starting Jan. 13.

Holiday Now Shipping 'Love to Love' Collection From Lovely Planet

Holiday Products is now shipping the Love to Love product line from Lovely Planet.

Nalpac Releases 2026 Valentine's Day Catalog

Nalpac has released its 70-page 2026 Valentine’s Day catalog, featuring hundreds of products.

Show More