Male Sex Toy Sales Are on the Rise, Toronto-Based Retailer Says

TORONTO — Male sex toy designs are changing and sales are rising, says Sarah Forbes-Roberts, co-owner of Canadian adult store Come As You Are, who was recently interviewed by the Globe and Mail.

Come As You Are reported that they are moving more than 800 male-targeted products a month — giving wind to a trend corroborated by Fleshlight’s newly published figures that reveal an 18-percent increase in online sales and a 25-percent increase in overall sales (over the last five years).

Retail spike notwithstanding, Forbes-Roberts, in the Globe and Mail’s Q&A, says that a certain stigma still persists for men who seek sexual pleasure items.

“There’s still an element of shame around male sexuality,” she said. "Men didn’t have the feminist revolution or authors who told them that sex is healthy. They’re supposed to wake up as teenagers and figure it all out on their own ... The irony is we have this culture that puts a lot of money into satisfying male sexuality with porn, but we’re talking about commercialized images, not men exploring their own bodies in an individual way.”

Forbes-Roberts explains that new designs and a changing social climate are making sex toys more accessible for men. She offers Tenga’s “egg” masturbation sleeve and high-tech Flip Hole as examples of sleek new products that, interestingly, in no way resemble the human form — something she notes is a basis for their popularity.    

“We sell very few realistic-looking toys to either men or women these days,” she said. “It’s a sex toy and there’s no fantasy of a person replacing anyone. It’s something in addition to their fantasy life and to their real relationships with people.”

To view the full article on the Globe and Mail, click here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts 'Savage Sex Sauce' Lube Collection

Full Circle has introduced its Savage Sex Sauce collection of lubricants.

Sustory Debuts 'Rex' Tapered Dildo

Pleasure brand Sustory has introduced its new Rex tapered dildo.

Kheper Releases New 'Sex Tower' Couples Game

Kheper Games has released its new Sex Tower couples game.

Mylo Unveils New 3-in-1 Massager

Pleasure brand Mylo has debuted its three-in-one massage wand.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two sex swings to its Bad Kitty collection of fetish accessories.

Wellness Brand Mila Raises $2.5M in Pre-Seed Funding Round

New sexual wellness brand Mila has raised $2.5 million in pre-seed funding.

Our Erotic Journey to Debut New App, Pleasure Products at ANME

Our Erotic Journey will introduce its new OEJ Remote App as well as six compatible new devices at ANME trade show in Burbank next month.

Blush Debuts 'Twin Python' From 'Temptasia' Line

Blush has introduced the Twin Python from the Serpent Collection of its Temptasia line.

Sportsheets Names Donavon Dartez General Manager

Sportsheets has appointed Donavon Dartez as its new general manager.

Show More