Jimmy Flynt Can't Use 'Hustler' Trademark, Appeals Court Rules

CINCINNATI — The 6th U.S. Circuit Court of Appeals ruled last week that Larry Flynt’s brother does not have the right to brand his adult-themed store in Cincinnati with the Hustler trademark and snuffed out his wrongful termination claim.

The decision likely brings an end to the siblings’ legal battle over the origins of the Hustler empire.

In a unanimous decision, the appeals court denied Jimmy Flynt’s bid to overturn an injunction prohibiting him from using the Hustler mark. The 6th Circuit ruled Jimmy and Larry Flynt were not business partners

Larry Flynt and  his  corporate  entities brought the lawsuit against his brother and Hustler Cincinnati Inc. , alleging that Jimmy violated the  Lanham Act, 15 U.S.C. § 1051  by  using the  “Hustler”  trademark in connection with his retail  store in Cincinnati. Jimmy counterclaimed, asserting that  the  brothers were partners in  the  Hustler enterprise.

The district court concluded that Jimmy failed to establish the existence of an express or implied partnership between the brothers  and that Jimmy  infringed Larry’s trademark.

It granted summary  judgment  in  Larry’s  favor  on  all  of  Jimmy’s  counterclaims. The district  court  permanently enjoined  Jimmy  from  using  the  Hustler  trademark  and  any  other  trademark owned  by  Larry’s corporate entities.

Jimmy, when reached by XBIZ this morning, said that the case was complicated but the 6th Circuit's decision was a short one.

"The fact of the matter is that they didn't want to deal with the characters involved," Jimmy told XBIZ.

Jimmy said that his attorneys will file an appeal on the case to the U.S. Supreme Court.

View ruling

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

Pervz Drops Latest Installment of 'Polar Opposites'

Pervz has debuted the latest installment of the Reptyle cross-site release "Polar Opposites," starring McKenzie Mae, Emma Rosie, Demi Hawks, Coco Lovelock, and Danny Mountain.

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Brazil Invites Public Input on Guidelines for New Digital Law

Brazil’s National Data Protection Authority (ANPD) is soliciting public comments to help improve interpretation and application of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Jasmine Sherni, Blake Blossom Headline 'Dirty Talk' From Dorcel

Jasmine Sherni and Blake Blossom star in "Dirty Talk," the latest feature from Dorcel.

Scarlett Alexis, Vince Karter Front Latest From Bellesa Plus

Scarlett Alexis and three-time XMAs Male Performer of the Year Vince Karter star in the latest release from Bellesa Plus, titled “Obedience.”

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Show More