Home > News > Lovehoney Launches 'Design a Sex Toy Competition' • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Lovehoney Launches 'Design a Sex Toy Competition'

Lovehoney Launches 'Design a Sex Toy Competition'
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Aug 19, 2013 12:30 PM PDT    Text size: 

BATH, U.K. — Lovehoney is giving consumers a chance to play Leonardo da Vinci for the sex toy market.

The novelty company has announced its “Design a Sex Toy” competition where interested parties can submit their ideas in exchange for the chance to win big bucks and a shot at getting their design produced.

The judging panel, which includes “Fifty Shades of Grey” celeb author E.L. James and Lelo founder Eric Kalen, will award $1,500 to each winner of the three eligible categories: best sex toy for men, women and couples. The overall winner of Judge’s Pick will receive an additional $3,000

“Are you a sex toy connoisseur? An engineer? A graphic designer, inventor or incessant doodler?” The website asks.

"You don't need to be engineer or a designer to enter — all we need is a great idea and a rough sketch so that our designers can make your sex toy become a reality," Lovehoney co-founder Neal Slateford clarified.

Slateford noted that the 2009 competition winner Trevor Murphy has earned more than $150,000 in royalties from the commercial success of his product the Sqweel. The Sqweel (fathomably a portmanteau of “wheel” and “squeal”) is a rotating wheel that simulates oral sex. In addition to selling hundreds of thousands of units, the Sqweel was featured on the Jay Leno’s Tonight show.

"When I entered Lovehoney's Design a Sex Toy competition I was a struggling artist, living in the Irish countryside with not a whole lot to do,” Murphy said. “Winning the competition and having my toy produced for real has allowed me to move to the awesome city of Toronto, Canada and have hobbies like comedy improv. My life has changed a lot!"

"If we get a design which brings something completely new to the market there is no reason why the designer cannot enjoy the same kind of pay day as Trevor,” Slateford added.

Entrants need to provide a drawing of their design, a product name, plus an explanation of how it works, who it is for and what makes it different than existing adult novelties.   

All entries must be submitted by Sept. 16 online. The contest's official website provides a list of competition rules, submission guidelines and offers inspiration and design tips.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Preventing Legal Problems Before They Start

Dentists typically recommend that a person’s teeth be cleaned every six months and that oral X-rays be taken at least once every year. Internists recommend that a person receive a physical examination... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!