xbiz world
xbiz premiere

ThatsPersonal Brings ID Lubricants to India

ORANGE COUNTY, Calif. — India’s online adult store, ThatsPersonal.com, is now bringing ID Lubricants to India.

ID Lubricants has produced lubricants since 1993. This year, to celebrate its 20-year anniversary, ID Lubricants has added two lubricants to its selection and introduced  contemporary new packaging for much of the line.

ThatsPersonal.com is owned and operated by Digital E-Life.

Speaking about the development, Samir Saraiya, CEO of Digital E-Life said, "ID Lubricants has been producing premium, high quality, and ultra-long lasting lubricants for 20 years. We are delighted to partner with them in bringing these products to India. Since the Indian market is opening up to adult products, we believe that we are in a good position to capitalize on the potential of ID Lubricants.”

“We're excited to partner with Digital E-Live to bring ID Lubricants to India," said Leila Padilla, ID's international sales manager. "We could not ask for better partner in this emerging market. Saraiya's team offers an exceptional level of service. Our cutting edge products are an excellent fit for the Indian market and we look forward to working closely with Samir and his team. "

For more information, visit IDLube.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Penthouse Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of Penthouse World Media in a case against a website using an infringing domain.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

'Collective Corruption' Relaunches Through PAYSITE

Fetish and BDSM membership site Collective Corruption has relaunched through PAYSITE.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

RocketGate Taps Joël Drapeau for Senior Account Executive Role

Payment processing company RocketGate has hired industry veteran Joël Drapeau as its new account executive for business development and client relations.

VR Reloaded: Inside the Next Era of Immersive Adult Entertainment

For years, virtual reality in adult entertainment hovered somewhere between “quirky novelty” and “exciting promise of things to come.” While the technology hinted at a radically different way to experience erotic media, early experiments often required bulky headsets, complicated downloads, and production techniques that weren’t yet quite up to the task.

Show More