Happy Ride Is Riding Wave of Publicity

Rhett Pardon

LONDON — After the Daily Mail published the story, online retailer SexShop365 has seen a spike in web traffic.

We're talking about the Happy Ride, a vibrating bicycle saddle cover that's intended to arouse female and male cyclists.

The Happy Ride costs £28 and uses a hard-wearing nylon outer layer that houses a vibration mechanism. The saddle, measuring 8.25-inches wide by 11.75-inches long, is controlled by a small operating wand.

SexShop365 manufactures and distributes the Happy Ride.

“It’s just something we wanted to get out there,” Paul Waudby, from SexShop365, told BikeRadar. “We’ve sold loads of them; we can’t really believe it to be honest. We weren’t expecting this kind of response at all."