Home > News > CNBC Reports on Porn Data Analysis • Bookmark   • Newsletters   • Register Search Options


CNBC Reports on Porn Data Analysis

CNBC Reports on Porn Data Analysis
Get XBIZ News
Jul 24, 2013 9:45 AM PDT    Text size: 

LOS ANGELES — CNBC.com interviewed a handful of adult industry executives about how they make use of data analysis gathered from consumers in determining their business decisions.

"Data analysis is entrenched in many multibillion-dollar industries as they search for new ways to reach customers and create and sell better products to them, but when it comes to porn, many of the big players remain divided on whether the use of data is critical to keeping eyes on their product," CNBC's Chris Morris wrote in the piece titled "Debbie Does Data: Porn Gets Statistical."

Morris received insights from New Sensations president Scott Taylor, Pink Visual president Allison Vivas, Vivid co-chairman Steven Hirsch and Jas Kaur, director of marketing and sales at Cam4. He found that the differing views on data analysis generally fall between DVD-focused companies and those primarily focused on their online presence.

Vivas said her company uses "custom-built systems" to acquire consumer data.

"It definitely helps to optimize revenue," she told CNBC.

To view the report, click here.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »

A Retrospective on the Adult Industry’s Tall Climb

As certainly the oldest member of the current adult-industry Fourth Estate, and having written for many adult publications, some of which no longer exist, I write this in the first person which, if you... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!