Homegrown Video, LifestyleAmateurs.com Revamp Amateur Sites

Bob Johnson

LOS ANGELES — Homegrown Video has teamed up with Lifestyle Amateurs to revamp Lifestyle’s amateur pay sites.

The deal calls for Homegrown to manage the Lifestyle Amateurs network and fortify the sites’ member sections with Homegrown’s library of amateur content.

“Homegrown Video has more experience with the amateur community than any company out there,” Thomas Kjaergaard of LifestyleAmateurs.com said. “We look forward to seeing our sites get ‘the Homegrown touch.’”

The collaboration will also make it possible for Lifestyle Amateurs to build upon its network of amateurs who submit content. Although the sites will maintain its own affiliate program, Homegrown will assist with its marketing efforts.

“LifestyleAmateurs.com has a great roster of amateur solo sites,” Homegrown President Farrell Timlake said. “Homegrown is the ideal fit for developing the network and growing the community. Our content back-end will allow amateurs to focus on production, and leave the webmaster duties and marketing to us.”

Homegrown CEO Spike Goldberg added, “The LifestyleAmateurs.com site has steadily grown its portfolio of performer profiles as well as its traffic, to create something quite noteworthy for the amateur market.

"LifestyleAmateurs’ developers listen to their models, to help them create the best solo amateur sites for their portfolio; in addition, they listen to their affiliates, continuously adding options and tools based on affiliate requests to increase the affiliate experience. We at Homegrown are pleased to start this collaborative relationship, and see great things for all of us, including our affiliates.”

The operators said the Lifestyle Amateur sites are ready for affiliates. More information may be found at HomegrownCash.com.

In addition to its website partnerships, Homegrown Video said it releases its movies on DVD through Pulse Distribution. Retailers, e-tailers, and distributors can contact Pulse’s Robert Plarski at rplarski@pulsedistribution.com or by calling (818) 435-1605.