Available in two sizes — 24” x 17” and 36” x 24” — the light boxes are similar to those found in mainstream movie theaters.
They can be updated each month with posters for movies from New Sensations and its sister labels, Digital Sin and Vengeance XXX, the company’s new interracial imprint.
“We have put a lot of research into this program and feel these light boxes will showcase our product very effectively, as do the light boxes found in mainstream movie theaters,” company President Scott Taylor said.
While New Sensations kicked off the campaign with posters for its Shane Diesel “Blackzilla” line, the company will send retailers a new poster every 30 days based on what it believes are strong covers, as well as the popularity of a movie’s stars or subject matter.
In other words, not only are the displays more permanent that simple posters, they also are more timely.
“I was amazed at how great they looked,” Nate Glass, buyer for the Texas-based Dreamers chain, told XBIZ. “I couldn’t wait to get them in the store because they look nice and professional, and they really catch your eye.”
Glass added that his stores have seen a measurable increase in sales of titles featured on the light boxes.
“At a time of year [summer] where sales are typically sluggish, to see increases is great, [and] to see a 25 percent increase is incredible,” Glass said.
New Sensations currently has sent 200 light boxes to retailers and plans to expand the program in coming months.