The Screaming O, ID Lubricants Team Up for LA Pride Celebration

Bob Johnson

LOS ANGELES — Celebrating the LA Pride event being held June 7-9, The Screaming O is joining ID Lubricants in support of the more than 400,000 participants of the LGBT community.

Armed with free condoms, O Balm, Climax Crème, and ID Millennium lube packets, The Screaming O will take to streets to promote safe, fun sex and diversity. The company said it will “spread the Pride Vibe” at the ID Lubricants’ booth on June 9 with free samples as live entertainment from multiple stages gets the crowd excited and in the mood.

The partners noted that the interactive environment is the perfect place for their two popular brands to come together and bring some buzz to the annual LGBT pride celebration.

“This is The Screaming O’s first official LA PRIDE presence and we’re pleased to share it with one of the most respected and popular lubricant brands in the business,” The Screaming O representative Conde Aumann said. “We can’t wait to be a part of this renowned annual event and spread a fun sex-positive message with the help of our stimulating street team. See you there.”

ID Lubricants is an LA PRIDE veteran and looks forward to commemorating the company’s 20th anniversary with The Screaming O and thousands of the two brands’ loyal fans.

"ID Lubricants is celebrating our 20th anniversary and as a proud annual sponsor of LA Pride we are excited to host an extra-special booth this year with help from The Screaming O," ID Lubricants CEO Gregg Haskell said. "With free giveaways and a sexy street team ready to spread the PrideVibe, our bright and fun booth will be buzzing all weekend long."

The Screaming O will hit the streets on June 9, from 2-5 p.m. The ID Lubricants booth will be located near the entrance to the LA PRIDE festival at the intersection Santa Monica and San Vicente boulevards.

LA PRIDE is held annually in West Hollywood Park and includes live entertainment, interactive events, and special exhibitions. The festival takes place June 7-9 with the parade scheduled June 9 at 11 a.m.