Sportsheets Expands to Russian Retail Market

Lila Gray

ST. PETERSBURG, Russia — Sportsheets is delving into the Russian adult toy market with two upcoming exhibitions at the eS.Expo in St. Petersburg and the X’show in Moscow.

Distributors Fun Toys and Tonga will showcase Sportsheets and its Sex&Mischief soft bondage collection to retailers from around the world, giving the Orange County-based company international brand exposure.

"This is a dynamic emerging market that is key to establishing international brand recognition for Sportsheets," Sportsheets President Julie Stewart said. "Our market research and collaborations with Tonga and Fun Toys show that the Russian market is genuinely curious about how adult products like ours can enhance their sex lives. It's exciting to partner with our key international distributors to bring Russian customers the innovative and quality products that Sportsheets is known for."

The X’show B2B trade show is scheduled for May 31-June 2. The eS.Expo is scheduled for June 7-9. 

Founded in 1993, Sportsheets is best-known for its restraints, sexual positioning and S&M products.