Home > News > Playboy Bunny Stays on Energy Drink, Judge Rules • Bookmark   • Newsletters   • Register Search Options


Playboy Bunny Stays on Energy Drink, Judge Rules

Playboy Bunny Stays on Energy Drink, Judge Rules
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
May 21, 2013 8:15 AM PDT    Text size: 

SALT LAKE CITY — A federal judge has decided that the iconic Playboy bunny trademark will remain on CirTran Corporation’s Playboy Energy Drink despite Playboy’s objections.

The decision follows a continuing dispute between Playboy and its energy drink licensees and marks the fourth win for the beverage companies in four legal battles.

CirTran Beverage said that Playboy's motion to prevent Play Beverages and CirTran from selling the drink was denied by Judge Robert W. Gettleman without prejudice, and that Play Beverages' motion to stay the federal action in favor of its state lawsuit in Chicago against Playboy was granted

In the United States District Court for the Northern District of Illinois' Eastern Division, Judge Gettleman granted a motion by Play Beverages, LLC, CirTran Beverage Corporation and CirTran Corporation, denying a motion by Playboy Enterprises International, Inc., without prejudice. Playboy had filed on Feb. 1, 2013, seeking to enjoin PlayBev and the CirTran companies from using the trademark, with the defendants counter filing on March 5.

Following Judge Gettleman's ruling, a report for status and review has been set for Oct. 17, 2013.

"The win last week in U.S. District Court continued CirTran's very successful litigation on behalf of our beverage business," Iehab J. Hawatmeh, the company's founder, chairman and President said.

"Since December 2012, it has been win after win for our beverage business, with CirTran and our partners successful in all settled-to-date and court proceedings involving the Playboy Energy Drink-centric beverage business," Hawatmeh added. "A settlement last month, he said, relieved CirTran of approximately $1.4 million in accrued royalties and other debt obligations claimed by former Play Beverages' partners.

"Despite time-consuming and costly litigation, CirTran continues to move forward with our Playboy Energy Drink business in North America and around the world," he said.

Playboy Enterprises issued this statement to XBIZ via email, “The ruling indicates that Playboy Enterprises can continue to pursue Play Beverages, CirTran Beverage Corporation and CirTran Corporation to shut down their misuse of Playboy’s intellectual property. It preserves all of Playboy’s positions that PlayBev and CirTran are engaging in infringement including that “Play Bev, however, failed to the make the $2 million payment required to make the [license] agreement effective.”  Playboy looks forward to pursuing and demonstrating that PlayBev, CirTran and their principals are unauthorized in conducting the Playboy energy drink business and in unlawfully making money from the Playboy brand."

In 2012, CirTran's beverage distribution revenues were reportedly up 39 percent from 2011, and accounted for 98 percent of its sales. CirTran has operations in Asia, including China, the Middle East, and Africa, as well as in the U.S., South America, Europe and Canada. To date, CirTran has operations in more than 20 countries.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


WIA Profile: Nancy Moore

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

WIA Profile: Janet Rini

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Rise of SFW Cams for Voyeurs

Since its inception, Chaturbate could be called many things from sexy to successful, but one thing it can’t really be called is safe for work. It’s no secret that the entire adult cam industry... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!