Home > News > Liberator Inks Australian Distro Deal With Calvista • Bookmark   • Newsletters   • Register Search Options


Liberator Inks Australian Distro Deal With Calvista

Liberator Inks Australian Distro Deal With Calvista
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
May 2, 2013 12:15 PM PDT    Text size: 

ATLANTA — Liberator Inc. announced today a distribution deal with Calvista to distribute its products in Australia and New Zealand.

Liberator said it officially launched in the Oceanic nations at the Adultex  trade show hosted by Calvista at the Royal Pines Resort in Gold Coast, Queensland. The show featured delegates from every major retail outlet Calvista services.

Between Adultex and market-based research conducted through one-on-one interviews with buyers, Calvista has agreed to bring on Liberator’s top 15 SKUs. The first container of Liberator goods is on the water and most of the products will be sold before the container reaches Australia.

"We feel that the response is going to be great and that our customers will truly appreciate the Liberator brand and what it stands for," Calvista CEO Michael Basset said. "We are committed to making it a success and look forward to many years of great sales together."

Liberator noted that its compression packaging has played a large role in its ability to meet worldwide demands, with Australia being no exception. The reduced size in packaging allows for lower shipping costs and an increased number of products per shipping pallet.

"After traveling to Australia and meeting Michael and his team there was no question that these were the people Liberator needed to partner with,” Liberator executive vice president Michael Kane said.

He added, “Their professionalism and passion for the brand coupled with their reach made them the obvious choice. After attending Adultex, I am very confident that the Australian market will prove to be an exciting opportunity for the Liberator brand.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!