TROJAN Lubricants Rolls Out 1st Primetime Ad Campaign

VISTA, Calif. — Paradise Marketing reports that TROJAN Lubricants has unveiled a multimillion-dollar mainstream advertising campaign promoting the big-name brand’s newest line of silicone lubricants.

Kicking off with a debut on CBS, three new TROJAN Lubricants ads will be on rotation on TV networks across the country.

TROJAN Lubricants recently debuted three lubricants each with a different formulation and silicone base to give couples unique intimate sensations and continuous pleasure. Now backed with a mainstream promotional campaign, the new lubricants are making waves with men, women and couples across the country and Paradise Marketing is the adult industry’s go-to source.

“This is a historic ad buy never before seen in the adult product business and these three new TROJAN Lubricants varieties are expected to sweep the market,” Paradise Marketing CEO Dennis Paradise said. “This massive advertising campaign assures that this is a lube line that consumers will ask for by name and Paradise Marketing is proud to provide each variety adult retailers. Look out for three clever versions on rotation on primetime, late-night and even cable.”

TROJAN Tingly Warmth Lubricant “for a Crazy Sexy feel” features a blend of ingredients that gives couples a warming sensation. TROJAN Continuous Silkiness Lubricant offers smooth and natural sensations while TROJAN Arouses & Intensifies Lubricant indulges couples’ sensations during foreplay and sensual massage.

For more information about TROJAN Lubricants, visit TrojanLubricants.com.

For sales, email tmcgowan@paradisemarketing.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Debuts 'Bare by Baci' Wellness Collection

Xgen Products has introduced its Bare by Baci line of wellness products.

COTR Renews Flagship Brand Domains

COTR, Inc. has renewed its multi-year domain leases for its flagship sexual wellness brands, b-Vibe, Le Wand, and The Cowgirl.

Orion Expands Cottelli 'Lingerie,' 'Party' Lines

Orion Wholesale has introduced three new pieces from its Cottelli Party line and one from its Lingerie collection.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

Blush Announces Executive Appointments

Blush has announced three new executive appointments across its organization.

Williams Trading Launches 2026 'Pride' Promo, Summer Catalog

Williams Trading has launched its 2026 Summer Pride promotion and catalog.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of lingerie.

Playharda Introduces 'AquaPulse Trio' Shower Massager

Playharda Wholesale has debuted the AquaPulse Trio shower massager with interchangeable heads.

Sportsheets Releases New Training Video for 'Shadow' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the Sex & Mischief line’s Shadow Collection.

Orion Debuts 'Ultimate Sex Stool' From 'The Banger' Line

Orion Wholesale has introduced the new Ultimate Sex Stool from its Banger line.

Show More