TROJAN Lubricants Rolls Out 1st Primetime Ad Campaign

VISTA, Calif. — Paradise Marketing reports that TROJAN Lubricants has unveiled a multimillion-dollar mainstream advertising campaign promoting the big-name brand’s newest line of silicone lubricants.

Kicking off with a debut on CBS, three new TROJAN Lubricants ads will be on rotation on TV networks across the country.

TROJAN Lubricants recently debuted three lubricants each with a different formulation and silicone base to give couples unique intimate sensations and continuous pleasure. Now backed with a mainstream promotional campaign, the new lubricants are making waves with men, women and couples across the country and Paradise Marketing is the adult industry’s go-to source.

“This is a historic ad buy never before seen in the adult product business and these three new TROJAN Lubricants varieties are expected to sweep the market,” Paradise Marketing CEO Dennis Paradise said. “This massive advertising campaign assures that this is a lube line that consumers will ask for by name and Paradise Marketing is proud to provide each variety adult retailers. Look out for three clever versions on rotation on primetime, late-night and even cable.”

TROJAN Tingly Warmth Lubricant “for a Crazy Sexy feel” features a blend of ingredients that gives couples a warming sensation. TROJAN Continuous Silkiness Lubricant offers smooth and natural sensations while TROJAN Arouses & Intensifies Lubricant indulges couples’ sensations during foreplay and sensual massage.

For more information about TROJAN Lubricants, visit TrojanLubricants.com.

For sales, email tmcgowan@paradisemarketing.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Show More