CHATSWORTH, Calif. — Fantasy Lingerie recently released a line of boxed and hanging lingerie designed exclusively for plus-size women.
The collection, dubbed Curve, was designed with cuts, fabrics and color stories determined to specifically flatter, full-figured women. According to Fantasy Lingerie, the pieces were designed by a plus-size designer, giving them an edge of authenticity.
Curve also re-imagines garments traditionally intended for more petite women. Namely, the baby doll dresses and chemises are outfitted with underwire and molded cups to provide curvier women with shaping and support.
“Curve by Fantasy Lingerie is an excellent line for boutiques as well as exotic stores, because it speaks to women of all ages and demographics, and truly fits a plus size woman with a cohesive color story that is easy to merchandise,” Fantasy Lingerie managing director Leilani Whitney said. “This is the kind of lingerie you want to show off because you are so proud of how it will make you look and feel.”
The plus-size collection also employs a unique pricing structure. Unlike many plus-size lines, Curve charges the same price for all sizes. For example, a 1X costs the same as a 3X. According to Fantasy Lingerie, this allows retailers to keep their pricing consistent while avoiding offending customers with a price differential.
Fantasy Lingerie will debut the Curve Fall collection at the Las Vegas International Lingerie Show this September.