Magic Wand Unveils Rebranded Look

LAS VEGAS — The Magic Wand, the iconic personal massagers for more than 30 years, unveiled a new look at the International Lingerie Show.

The Magic Wand has been recommended by sex therapists since the 1970s.

"We are very excited about the updated brand look and new packaging, as well as about our new consumer website, www.MagicWandOriginal.com,” says Shay Martin, vice president of Vibratex. “We are humbled to be the stewards of such an effective vibrator and to have the opportunity to continue to provide this best-selling brand to our retail partners.”

Vibratex has been the sole authorized import agent of the Hitachi Magic Wand for more than a decade. With the launch of the latest-generation Magic Wand, the company said it is gearing up to further support and expand the brand with retail partners.

"While many have tried to imitate the Magic Wand, it has never been equaled in power, quality, durability, or consumer satisfaction," Martin said. “And, with today’s updates in look and feel, as well as an even stronger construction, we expect consumer demand for the Magic Wand to continue to expand. It is a privilege to be leading a brand that has such a dedicated fan following of satisfied consumers, who rely on the Magic Wand to provide pleasure, day after day, year after year.”

For more information visit MagicWandOriginal.com, email info@vibratex.com, or call (800) 222-3361.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Kyle Sievert, Rachael Wolfe Join Full Circle Sales Team

Kyle Sievert and Rachael Wolfe have joined the sales team at Full Circle.

Show More