BARCELONA, Spain — ExoClickMobile announced today its new mobile Instant Message ad format.
The company said the customizable format displays 300x100 banners at the bottom of web pages that helps generate a high click through rate and additional revenue for publishers.
"We're constantly working on new solutions to monetize and convert mobile traffic,” Benjamin Fonzé, CEO and founder said.
He added, "This new ad format works on all devices and really interacts with users to appeal their attention. As a result it gets a great CTR. Advertisers can drive more traffic to their offers while publishers increase their eCPM. It's win win. Publishers also keep control of the frequency capping to adapt their ad spot to their audience.”
ExoClickMobile noted that since its 2012 launch it's already managing 12 billion mobile impressions per month through several optimized mobile ad formats and is offering a range of tools to track and manage campaigns, with mobile devices and carriers detection.
"Our beta testers really enjoyed this new ad format. They also love our user-friendly system and our capacity to innovate constantly to provide the best services of the industry. The amazing growth rate of ExoClickMobile shows that we're doing things right and nothing will stop this trend,” chief business development officer Geoffrey Bonnechère said.