SAO PAOLO, Brazil — Baci Lingerie Brazil will exhibit at Erotika Fair 2013 in São Paulo, Brazil, April 4-7, to introduce its collection of intimate wear and showcase new product lines.
“Erotika Fair is the perfect venue for Baci,” said Frank Koretsky, owner of Baci Lingerie. “Brazil is known world-wide as the hub of Latin passion and a trendsetter when it comes to fashion and style. Baci Lingerie is an ideal fit for the 200 million beautiful men and women who live and play in this beautiful, sexy country.”
Housed at the Palácio das Convenções do Anhembi in São Paulo, the four-day sexuality and lifestyle expo will draw more than 20,000 attendees. Now in its 20th year, the Erotika Fair is a fan and trade show, allowing Baci the chance to win over new consumers as well as retailers, the company said.
The Baci booth will display an assortment of items from the Black Label, White Label, and the Dreams collection of bedroom costumes, as well as Baci Eyelashes and Envy Menswear. Baci Lingerie is available to both retailers and consumers through Brazil’s largest online distributor, The Pleasure Shop.
“We are excited to be a part of the Erotika Fair,” Baci Lingerie Brazil Manager Daniel Passos said. “During the fair, we will show off a wide array of styles from the White and Black Labels. Exhibiting at events around the country allows us to meet with a large variety of retailers and consumers, reveal new lines, and of course 'Celebrate Every Woman!’”
Baci Lingerie, sold in more than 25,000 stores worldwide through partners in more than 24 countries, recently sponsored and exhibited at shows in Cape Town, South Africa; Sydney, Australia; and Moscow, Russia — demonstrating the brand’s global reach and appeal. Baci entered a strategic distribution agreement with Sao Paolo-based distributor Elos do Amor in 2011, which now does business as Baci Lingerie Brazil.
Erotika Expo will be held at Palácio das Convenções do Anhembi in São Paulo, April 4-7.