SAN FRANCISCO — Design-centric brand Jimmyjane attributes the soaring sales of its latest release, the Hello Touch, in part to media coverage.
Mainstream media including the Today Show, Men’s Health, GQ, Cosmopolitan, CNBC.com, NY Post, Harper’s Bazaar, and many more featured the product. Gizmodo, the leading tech blog, proclaimed “Hello Touch could be the best sex toy ever invented.”
The Hello Touch was launched in January and continues to break sales records and
receive unprecedented coverage in mainstream media, the company said.
“Several factors contributed to the vibrator’s success, including its innovative design, cultural trends such as the 50 Shades of Grey phenomenon, the openness of Generation Y consumers, and an overarching cultural shift that’s bringing these formerly taboo products into mainstream interest,” the company said. “The success of the launch and the continued boom in sex accessory sales during the Valentine’s Day season reflects the rapidly expanding consumer interest in what is already a multi-billion dollar industry.”
Jimmyjane launched Hello Touch in time for Valentine’s Day, resulting in a 91 percent YOY spike in revenue for the company’s online boutique, Jimmyjane.com. Jimmyjane sold more Hello Touch units in the first two weeks of sales than in the first four months of sales of FORM 2 during its 2010 launch (previously the company’s most successful product introduction).
“The momentum of the HELLO TOUCH launch is unprecedented, and speaks volumes for how far the market, and the conversation surrounding it, has progressed,” said Ethan Imboden, Jimmyjane founder and Chief Creative. “We’re approaching the day when buying a vibrator will be as matter-of-fact as picking up a new electric toothbrush. Along the way, we’re seeing the hesitations in the media and society at large melt away, making room for a more informed discourse, a more consumer-centric marketplace, and ultimately, much happier end users."
Also contributing to the mainstream acceptance of Jimmyjane’s latest vibrator is a general shift in the industry, with more approachable, body-safe products on the market. In recent years, well-known brands such as Trojan and Durex have entered the vibrator market.
During his keynote presentation at the XBIZ 360 Pleasure Products conference earlier this year, Imboden noted “it is only a matter of time before other major multinational brand conglomerates look at the industry, and it is too big and too delicious for them to ignore.”